標題
為什么亞馬遜產品上傳沒多長時間標題被鎖定了，修改不了，這要如何處理？
亞馬遜 ? 左岸n右岸 回復了問題 ? 2 人關注 ? 1 個回復 ? 10407 次瀏覽 ? 2018-01-17 09:31
求解 亞馬遜我的產品變體比較多，是否應該每個變體都設置不同的標題，然后放入不同的關鍵詞，這樣會提升轉化率呢？
亞馬遜 ? 一只帥青蛙 回復了問題 ? 2 人關注 ? 1 個回復 ? 12525 次瀏覽 ? 2017-10-13 14:33
Amazon UK 因為產品標題涉及侵權被凍結, 銷售權限被移除
亞馬遜 ? 一起走過的點點滴滴 發表了文章 ? 0 個評論 ? 17167 次瀏覽 ? 2017-09-29 09:30
原文如下：
Hello,
You currently may not sell on Amazon.co.uk because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
To sell on Amazon.co.uk again, please send the following information to pq-review@amazon.co.uk:
— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.
— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
— Contact information for your supplier, including name, phone number, address, email, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.
In addition, send us a plan with actions you took to resolve the issue and prevent similar complaints. Do not limit your plan to issues with specific orders.
We will review your information and decide if you may sell on Amazon again. If you do not send the required information within 17 days, we may not allow you to sell on Amazon. Failure to appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.
Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.a ... 165970)
–Intellectual Property Violations (https://sellercentral-europe.a ... 361070)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)
To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.a ... rmance).
————————————-
ASIN: “Iphone,Ipad,Samsung” – – B0744H4VPX, B0744G3HGF, B0744FVBFC
————————————-
Sincerely,
Seller Performance Team
Amazon Payments
Amazon Payments Europe S.C.A., partnership limited by shares, is a company registered in Luxembourg, Registration Number B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10).
Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.
這是一個新手比較犯的錯誤，將Iphone,Ipad,Samsung 等品牌關鍵詞直接加入到標題中，會引起買家的誤會，認為這是samsung等公司出品的產品，亞馬遜是禁止此類標題的寫法。
正確的寫法應該是 xxxx for iPhone 7 或 xxxx for Samsung s8
那么接下來如何進行申訴? 但，這里要說明的是，即使按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品的時候一定要認真先了解清楚平臺規則!
以下是一段申訴使用的郵件模板，供大家參考：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we offering items that may infringe intellectual property rights or may be inauthentic.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.
Secondly, We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant.
We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
enchen
在這里展開一下，關于銷售權限被移除的其它情況：
亞馬遜銷售權限被移除一般都是由于以下原因：
糟糕的賬戶表現(您賬戶的客戶指標order defect rate, cancellation rate, late shipment rate等等一些指標沒達到亞馬遜的要求)
違反亞馬遜的銷售政策 (賣仿貨，賣假貨，產品上傳嚴重違規無視平臺要求，同站點多賬戶運營被關聯時一個賬戶銷售權限被移除其他的賬戶跟著出問題)
銷售平臺明令禁售的產品
銷售權限被移除的申訴：
如果您的的亞馬遜賬戶銷售權限已被移除，有可能通過申訴要回賬戶，當然也不是說只要申訴亞馬遜就會恢復您的賬戶銷售權限。
如何申訴?
Step 1: 搞清楚是什么原因導致您的賬戶銷售權限被移除
賬戶銷售權限被移除以后亞馬遜一般都會發一封Notification給賣家，賣家可以通過這封郵件得知準確的原因，到底是因為賬戶表現差，還是違反亞馬遜的銷售政策或者銷售了平臺禁售的產品… …
Step 2: 評估你過往的銷售操作
檢查下你的客戶指標，找出那些給客戶帶來差的用戶體驗的訂單和不達標的的參數;同時也檢查下您賬戶目前的產品Listing，看看這些產品有沒有那些違反亞馬遜的政策的(比如侵權或者假貨之類的)
Step 3: 創建一個補救的行動計劃
寫一個行動計劃概括一下你在Step 2 中發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的精確的行動計劃可以很大程度上恢復你賬號的銷售權限
Step 4: 把你申訴的內容發給亞馬遜
補救的行動計劃創建寫完后, 將其發送給亞馬遜希望其恢復您的賣家銷售權限。
登錄賣家賬戶后臺
點擊Performance按鈕中的Performance Notifications
找到關于您銷售權限被移除的告知郵件，打開郵件，點擊Appeal的申訴按鈕
點擊Appeal decision按鈕
把您的補救行動計劃寫入
點擊Submit，把您申訴的內容發給亞馬遜的Seller Performance進行評估，Seller Performance會根據您提供的申訴內容以及這次銷售權限被移除的嚴重程度來決定是否恢復您的亞馬遜賬戶賣家權限
Step 5: 關注你的Email和后臺Notification
亞馬遜會把評估的結果發送給賣家一般來說亞馬遜會在收到申訴內容48小時之內查看，評估，決定，然后把最后的結果發送給賣家。
亞馬遜的評估是非常的細致的，所以賣家一定要在申訴內容上花功夫，即便您提供了申訴材料也不能100%的保證你的賣家賬戶就一定可以恢復銷售權限。
你申訴的內容的補救行動計劃務必要包含以下兩大點：
讓亞馬遜知道你已經確定搞清楚了自己在銷售或者產品管理中存在某些特定的問題 (知道錯了，并且知道錯在哪里)
說明你會怎么樣去改進和避免這些出現的問題 (讓亞馬遜知道你會采取積極的態度并且拿出合適的方案和步驟去改進這些問題，提高用戶體驗)
下面我們來舉例說明：
賬戶表現糟糕導致銷售權限被移除
Example 1: Notifications來郵件說因為您賬戶的Order Defect Rate(ORD值)過高導致銷售權限被移除
處理方法 :
檢查賬戶的Customer Metrics頁面搞清楚到底是哪個指標不合格，影響ODR值的指標有：1-2星的Negative Feedback，A-to-Z claims，Chargebacks claims (簡單來說就是差評和糾紛)。
糾紛和差評最能反映客戶對于訂單的不滿，對于客戶反映較多的問題，你要在申訴計劃中給亞馬遜一個合理避免這些問題的步驟 (我要如何避免和改進，我們計劃是：1怎么怎么樣，2怎么怎么樣，3怎么怎么怎么樣…)。
當檢查賬戶的時候，要大量的檢查買家給您留的feedback，如果評價中有反應您對客戶發的消息不理睬，那么您的補救計劃中要提到后期會每天安排時間回應客戶的郵件。
Example 2: Notifications來郵件說因為你賬戶的發貨延遲率過高導致銷售權限被移除，你的發貨延遲率( Late Shipment)不達標
處理方法 :
發貨延遲率過高是因為在上傳產品時后臺的Handing Time設置的過短(如果賣家不設置則默認為2個工作日)，那么在你的補救申訴計劃中要提現出你要修改Handing Time的意圖，從而能夠在規定的時間在后臺確認發貨。
Example 3: Notifications來郵件說因為賬戶的訂單取消率(pre-fulfillment order cancel rate)過高導致銷售權限被移除
處理方法 :
檢查你的庫存管理和庫存的控制流程，如果你發現過高的訂單取消率是由于長期缺貨造成的，那么你的申訴補救計劃中要提到后期你會對所有的產品庫存每天進行監控和統計以確保所有上架的產品都有非常理想的庫存量，不會導致有單無貨的局面。
當你評估店鋪往期的運營動作時，著重檢查以下幾點：
設置發貨時間：你設置的發貨時間會不會太短?
和買家溝通：你有沒有迅速高效并且禮貌地回復買家的問題?
產品庫存：你經常缺貨和取消訂單嗎?
產品鏈接：你在Listing詳情頁面有準確的描述你的產品嗎?
如果你的賣家賬戶因為違反亞馬遜平臺政策被取消了銷售權限 , 你先檢測下店鋪內的產品看它們其中有沒有包含一些平臺的禁售產品。
違反亞馬遜平臺政策導致銷售權限被移除
Example: Notifications來郵件說賣家賬戶銷售權限被移除是因為銷售…… 比方說 promotional versions of media (亞馬遜上的禁售品)
處理方法 : 立馬刪除這些禁售品(比如promotional versions of media 或其他…)后期經常檢查賬戶確保不再上傳此類禁售品并且一旦發現立即刪除。
賣仿貨賣假貨導致銷售權限被移除
因賣假貨被封店鋪，申訴郵件模板進行申訴，可以用文章上面那個郵件模板進行修改，不過在這里提醒大家賣仿貨賣假貨屬于嚴重的平臺違規行為，即使是按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品或者跟賣其他賣家產品的時候一樣要慎重!
因為關聯問題被移除銷售權限
亞馬遜運營中最恐怖的事情就是賬戶被關聯，特別是如果當現在的賬戶被亞馬遜告知已經關聯到了一個之前死掉(被永久移除銷售權限)的賬戶，那么現在這個賬戶也會死掉(被永久移除銷售權限)，關聯問題申訴基本無望，被關聯基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關聯比賣仿貨賣假貨更可怕。 查看全部
Hello,
You currently may not sell on Amazon.co.uk because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
To sell on Amazon.co.uk again, please send the following information to pq-review@amazon.co.uk:
— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.
— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
— Contact information for your supplier, including name, phone number, address, email, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.
In addition, send us a plan with actions you took to resolve the issue and prevent similar complaints. Do not limit your plan to issues with specific orders.
We will review your information and decide if you may sell on Amazon again. If you do not send the required information within 17 days, we may not allow you to sell on Amazon. Failure to appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.
Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.a ... 165970)
–Intellectual Property Violations (https://sellercentral-europe.a ... 361070)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)
To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.a ... rmance).
————————————-
ASIN: “Iphone,Ipad,Samsung” – – B0744H4VPX, B0744G3HGF, B0744FVBFC
————————————-
Sincerely,
Seller Performance Team
Amazon Payments
Amazon Payments Europe S.C.A., partnership limited by shares, is a company registered in Luxembourg, Registration Number B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10).
Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.
這是一個新手比較犯的錯誤，將Iphone,Ipad,Samsung 等品牌關鍵詞直接加入到標題中，會引起買家的誤會，認為這是samsung等公司出品的產品，亞馬遜是禁止此類標題的寫法。
正確的寫法應該是 xxxx for iPhone 7 或 xxxx for Samsung s8
那么接下來如何進行申訴? 但，這里要說明的是，即使按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品的時候一定要認真先了解清楚平臺規則!
以下是一段申訴使用的郵件模板，供大家參考：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we offering items that may infringe intellectual property rights or may be inauthentic.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.
Secondly, We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant.
We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
enchen
在這里展開一下，關于銷售權限被移除的其它情況：
亞馬遜銷售權限被移除一般都是由于以下原因：
糟糕的賬戶表現(您賬戶的客戶指標order defect rate, cancellation rate, late shipment rate等等一些指標沒達到亞馬遜的要求)
違反亞馬遜的銷售政策 (賣仿貨，賣假貨，產品上傳嚴重違規無視平臺要求，同站點多賬戶運營被關聯時一個賬戶銷售權限被移除其他的賬戶跟著出問題)
銷售平臺明令禁售的產品
銷售權限被移除的申訴：
如果您的的亞馬遜賬戶銷售權限已被移除，有可能通過申訴要回賬戶，當然也不是說只要申訴亞馬遜就會恢復您的賬戶銷售權限。
如何申訴?
Step 1: 搞清楚是什么原因導致您的賬戶銷售權限被移除
賬戶銷售權限被移除以后亞馬遜一般都會發一封Notification給賣家，賣家可以通過這封郵件得知準確的原因，到底是因為賬戶表現差，還是違反亞馬遜的銷售政策或者銷售了平臺禁售的產品… …
Step 2: 評估你過往的銷售操作
檢查下你的客戶指標，找出那些給客戶帶來差的用戶體驗的訂單和不達標的的參數;同時也檢查下您賬戶目前的產品Listing，看看這些產品有沒有那些違反亞馬遜的政策的(比如侵權或者假貨之類的)
Step 3: 創建一個補救的行動計劃
寫一個行動計劃概括一下你在Step 2 中發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的精確的行動計劃可以很大程度上恢復你賬號的銷售權限
Step 4: 把你申訴的內容發給亞馬遜
補救的行動計劃創建寫完后, 將其發送給亞馬遜希望其恢復您的賣家銷售權限。
登錄賣家賬戶后臺
點擊Performance按鈕中的Performance Notifications
找到關于您銷售權限被移除的告知郵件，打開郵件，點擊Appeal的申訴按鈕
點擊Appeal decision按鈕
把您的補救行動計劃寫入
點擊Submit，把您申訴的內容發給亞馬遜的Seller Performance進行評估，Seller Performance會根據您提供的申訴內容以及這次銷售權限被移除的嚴重程度來決定是否恢復您的亞馬遜賬戶賣家權限
Step 5: 關注你的Email和后臺Notification
亞馬遜會把評估的結果發送給賣家一般來說亞馬遜會在收到申訴內容48小時之內查看，評估，決定，然后把最后的結果發送給賣家。
亞馬遜的評估是非常的細致的，所以賣家一定要在申訴內容上花功夫，即便您提供了申訴材料也不能100%的保證你的賣家賬戶就一定可以恢復銷售權限。
你申訴的內容的補救行動計劃務必要包含以下兩大點：
讓亞馬遜知道你已經確定搞清楚了自己在銷售或者產品管理中存在某些特定的問題 (知道錯了，并且知道錯在哪里)
說明你會怎么樣去改進和避免這些出現的問題 (讓亞馬遜知道你會采取積極的態度并且拿出合適的方案和步驟去改進這些問題，提高用戶體驗)
下面我們來舉例說明：
賬戶表現糟糕導致銷售權限被移除
Example 1: Notifications來郵件說因為您賬戶的Order Defect Rate(ORD值)過高導致銷售權限被移除
處理方法 :
檢查賬戶的Customer Metrics頁面搞清楚到底是哪個指標不合格，影響ODR值的指標有：1-2星的Negative Feedback，A-to-Z claims，Chargebacks claims (簡單來說就是差評和糾紛)。
糾紛和差評最能反映客戶對于訂單的不滿，對于客戶反映較多的問題，你要在申訴計劃中給亞馬遜一個合理避免這些問題的步驟 (我要如何避免和改進，我們計劃是：1怎么怎么樣，2怎么怎么樣，3怎么怎么怎么樣…)。
當檢查賬戶的時候，要大量的檢查買家給您留的feedback，如果評價中有反應您對客戶發的消息不理睬，那么您的補救計劃中要提到后期會每天安排時間回應客戶的郵件。
Example 2: Notifications來郵件說因為你賬戶的發貨延遲率過高導致銷售權限被移除，你的發貨延遲率( Late Shipment)不達標
處理方法 :
發貨延遲率過高是因為在上傳產品時后臺的Handing Time設置的過短(如果賣家不設置則默認為2個工作日)，那么在你的補救申訴計劃中要提現出你要修改Handing Time的意圖，從而能夠在規定的時間在后臺確認發貨。
Example 3: Notifications來郵件說因為賬戶的訂單取消率(pre-fulfillment order cancel rate)過高導致銷售權限被移除
處理方法 :
檢查你的庫存管理和庫存的控制流程，如果你發現過高的訂單取消率是由于長期缺貨造成的，那么你的申訴補救計劃中要提到后期你會對所有的產品庫存每天進行監控和統計以確保所有上架的產品都有非常理想的庫存量，不會導致有單無貨的局面。
當你評估店鋪往期的運營動作時，著重檢查以下幾點：
設置發貨時間：你設置的發貨時間會不會太短?
和買家溝通：你有沒有迅速高效并且禮貌地回復買家的問題?
產品庫存：你經常缺貨和取消訂單嗎?
產品鏈接：你在Listing詳情頁面有準確的描述你的產品嗎?
如果你的賣家賬戶因為違反亞馬遜平臺政策被取消了銷售權限 , 你先檢測下店鋪內的產品看它們其中有沒有包含一些平臺的禁售產品。
違反亞馬遜平臺政策導致銷售權限被移除
Example: Notifications來郵件說賣家賬戶銷售權限被移除是因為銷售…… 比方說 promotional versions of media (亞馬遜上的禁售品)
處理方法 : 立馬刪除這些禁售品(比如promotional versions of media 或其他…)后期經常檢查賬戶確保不再上傳此類禁售品并且一旦發現立即刪除。
賣仿貨賣假貨導致銷售權限被移除
因賣假貨被封店鋪，申訴郵件模板進行申訴，可以用文章上面那個郵件模板進行修改，不過在這里提醒大家賣仿貨賣假貨屬于嚴重的平臺違規行為，即使是按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品或者跟賣其他賣家產品的時候一樣要慎重!
因為關聯問題被移除銷售權限
亞馬遜運營中最恐怖的事情就是賬戶被關聯，特別是如果當現在的賬戶被亞馬遜告知已經關聯到了一個之前死掉(被永久移除銷售權限)的賬戶，那么現在這個賬戶也會死掉(被永久移除銷售權限)，關聯問題申訴基本無望，被關聯基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關聯比賣仿貨賣假貨更可怕。 查看全部
原文如下：
Hello,
You currently may not sell on Amazon.co.uk because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
To sell on Amazon.co.uk again, please send the following information to pq-review@amazon.co.uk:
— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.
— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
— Contact information for your supplier, including name, phone number, address, email, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.
In addition, send us a plan with actions you took to resolve the issue and prevent similar complaints. Do not limit your plan to issues with specific orders.
We will review your information and decide if you may sell on Amazon again. If you do not send the required information within 17 days, we may not allow you to sell on Amazon. Failure to appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.
Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.a ... 165970)
–Intellectual Property Violations (https://sellercentral-europe.a ... 361070)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)
To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.a ... rmance).
————————————-
ASIN: “Iphone,Ipad,Samsung” – – B0744H4VPX, B0744G3HGF, B0744FVBFC
————————————-
Sincerely,
Seller Performance Team
Amazon Payments
Amazon Payments Europe S.C.A., partnership limited by shares, is a company registered in Luxembourg, Registration Number B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10).
Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.
這是一個新手比較犯的錯誤，將Iphone,Ipad,Samsung 等品牌關鍵詞直接加入到標題中，會引起買家的誤會，認為這是samsung等公司出品的產品，亞馬遜是禁止此類標題的寫法。
正確的寫法應該是 xxxx for iPhone 7 或 xxxx for Samsung s8
那么接下來如何進行申訴? 但，這里要說明的是，即使按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品的時候一定要認真先了解清楚平臺規則!
以下是一段申訴使用的郵件模板，供大家參考：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we offering items that may infringe intellectual property rights or may be inauthentic.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.
Secondly, We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant.
We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
enchen
在這里展開一下，關于銷售權限被移除的其它情況：
亞馬遜銷售權限被移除一般都是由于以下原因：
糟糕的賬戶表現(您賬戶的客戶指標order defect rate, cancellation rate, late shipment rate等等一些指標沒達到亞馬遜的要求)
違反亞馬遜的銷售政策 (賣仿貨，賣假貨，產品上傳嚴重違規無視平臺要求，同站點多賬戶運營被關聯時一個賬戶銷售權限被移除其他的賬戶跟著出問題)
銷售平臺明令禁售的產品
銷售權限被移除的申訴：
如果您的的亞馬遜賬戶銷售權限已被移除，有可能通過申訴要回賬戶，當然也不是說只要申訴亞馬遜就會恢復您的賬戶銷售權限。
如何申訴?
Step 1: 搞清楚是什么原因導致您的賬戶銷售權限被移除
賬戶銷售權限被移除以后亞馬遜一般都會發一封Notification給賣家，賣家可以通過這封郵件得知準確的原因，到底是因為賬戶表現差，還是違反亞馬遜的銷售政策或者銷售了平臺禁售的產品… …
Step 2: 評估你過往的銷售操作
檢查下你的客戶指標，找出那些給客戶帶來差的用戶體驗的訂單和不達標的的參數;同時也檢查下您賬戶目前的產品Listing，看看這些產品有沒有那些違反亞馬遜的政策的(比如侵權或者假貨之類的)
Step 3: 創建一個補救的行動計劃
寫一個行動計劃概括一下你在Step 2 中發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的精確的行動計劃可以很大程度上恢復你賬號的銷售權限
Step 4: 把你申訴的內容發給亞馬遜
補救的行動計劃創建寫完后, 將其發送給亞馬遜希望其恢復您的賣家銷售權限。
登錄賣家賬戶后臺
點擊Performance按鈕中的Performance Notifications
找到關于您銷售權限被移除的告知郵件，打開郵件，點擊Appeal的申訴按鈕
點擊Appeal decision按鈕
把您的補救行動計劃寫入
點擊Submit，把您申訴的內容發給亞馬遜的Seller Performance進行評估，Seller Performance會根據您提供的申訴內容以及這次銷售權限被移除的嚴重程度來決定是否恢復您的亞馬遜賬戶賣家權限
Step 5: 關注你的Email和后臺Notification
亞馬遜會把評估的結果發送給賣家一般來說亞馬遜會在收到申訴內容48小時之內查看，評估，決定，然后把最后的結果發送給賣家。
亞馬遜的評估是非常的細致的，所以賣家一定要在申訴內容上花功夫，即便您提供了申訴材料也不能100%的保證你的賣家賬戶就一定可以恢復銷售權限。
你申訴的內容的補救行動計劃務必要包含以下兩大點：
讓亞馬遜知道你已經確定搞清楚了自己在銷售或者產品管理中存在某些特定的問題 (知道錯了，并且知道錯在哪里)
說明你會怎么樣去改進和避免這些出現的問題 (讓亞馬遜知道你會采取積極的態度并且拿出合適的方案和步驟去改進這些問題，提高用戶體驗)
下面我們來舉例說明：
賬戶表現糟糕導致銷售權限被移除
Example 1: Notifications來郵件說因為您賬戶的Order Defect Rate(ORD值)過高導致銷售權限被移除
處理方法 :
檢查賬戶的Customer Metrics頁面搞清楚到底是哪個指標不合格，影響ODR值的指標有：1-2星的Negative Feedback，A-to-Z claims，Chargebacks claims (簡單來說就是差評和糾紛)。
糾紛和差評最能反映客戶對于訂單的不滿，對于客戶反映較多的問題，你要在申訴計劃中給亞馬遜一個合理避免這些問題的步驟 (我要如何避免和改進，我們計劃是：1怎么怎么樣，2怎么怎么樣，3怎么怎么怎么樣…)。
當檢查賬戶的時候，要大量的檢查買家給您留的feedback，如果評價中有反應您對客戶發的消息不理睬，那么您的補救計劃中要提到后期會每天安排時間回應客戶的郵件。
Example 2: Notifications來郵件說因為你賬戶的發貨延遲率過高導致銷售權限被移除，你的發貨延遲率( Late Shipment)不達標
處理方法 :
發貨延遲率過高是因為在上傳產品時后臺的Handing Time設置的過短(如果賣家不設置則默認為2個工作日)，那么在你的補救申訴計劃中要提現出你要修改Handing Time的意圖，從而能夠在規定的時間在后臺確認發貨。
Example 3: Notifications來郵件說因為賬戶的訂單取消率(pre-fulfillment order cancel rate)過高導致銷售權限被移除
處理方法 :
檢查你的庫存管理和庫存的控制流程，如果你發現過高的訂單取消率是由于長期缺貨造成的，那么你的申訴補救計劃中要提到后期你會對所有的產品庫存每天進行監控和統計以確保所有上架的產品都有非常理想的庫存量，不會導致有單無貨的局面。
當你評估店鋪往期的運營動作時，著重檢查以下幾點：
設置發貨時間：你設置的發貨時間會不會太短?
和買家溝通：你有沒有迅速高效并且禮貌地回復買家的問題?
產品庫存：你經常缺貨和取消訂單嗎?
產品鏈接：你在Listing詳情頁面有準確的描述你的產品嗎?
如果你的賣家賬戶因為違反亞馬遜平臺政策被取消了銷售權限 , 你先檢測下店鋪內的產品看它們其中有沒有包含一些平臺的禁售產品。
違反亞馬遜平臺政策導致銷售權限被移除
Example: Notifications來郵件說賣家賬戶銷售權限被移除是因為銷售…… 比方說 promotional versions of media (亞馬遜上的禁售品)
處理方法 : 立馬刪除這些禁售品(比如promotional versions of media 或其他…)后期經常檢查賬戶確保不再上傳此類禁售品并且一旦發現立即刪除。
賣仿貨賣假貨導致銷售權限被移除
因賣假貨被封店鋪，申訴郵件模板進行申訴，可以用文章上面那個郵件模板進行修改，不過在這里提醒大家賣仿貨賣假貨屬于嚴重的平臺違規行為，即使是按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品或者跟賣其他賣家產品的時候一樣要慎重!
因為關聯問題被移除銷售權限
亞馬遜運營中最恐怖的事情就是賬戶被關聯，特別是如果當現在的賬戶被亞馬遜告知已經關聯到了一個之前死掉(被永久移除銷售權限)的賬戶，那么現在這個賬戶也會死掉(被永久移除銷售權限)，關聯問題申訴基本無望，被關聯基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關聯比賣仿貨賣假貨更可怕。
亞馬遜標題變短，改不回來
亞馬遜 ? 一只螞蟻 回復了問題 ? 3 人關注 ? 1 個回復 ? 5350 次瀏覽 ? 2017-08-21 09:36
產品標題是不是越長越好？應該把所有關鍵詞都放在標題上嗎
亞馬遜 ? 搶票 回復了問題 ? 3 人關注 ? 1 個回復 ? 4394 次瀏覽 ? 2016-08-13 10:15
請問雨果網的出口跨境菜單下的培訓欄目何時開通，內容將涉及哪些方面，比較期待。
運營實操 ? 回復了問題 ? 2 人關注 ? 1 個回復 ? 4727 次瀏覽 ? 2016-03-14 15:48
店里的產品種類太少了，我能不能一個產品用不同的標題不同的關鍵詞發多次？
運營實操 ? 回復了問題 ? 2 人關注 ? 1 個回復 ? 4794 次瀏覽 ? 2016-01-21 11:01
商品的標題正確寫法是怎樣子的？
標題 ? 回復了問題 ? 2 人關注 ? 1 個回復 ? 9010 次瀏覽 ? 2016-01-14 09:54
為什么亞馬遜產品上傳沒多長時間標題被鎖定了，修改不了，這要如何處理？
回復亞馬遜 ? 左岸n右岸 回復了問題 ? 2 人關注 ? 1 個回復 ? 10407 次瀏覽 ? 2018-01-17 09:31
求解 亞馬遜我的產品變體比較多，是否應該每個變體都設置不同的標題，然后放入不同的關鍵詞，這樣會提升轉化率呢？
回復亞馬遜 ? 一只帥青蛙 回復了問題 ? 2 人關注 ? 1 個回復 ? 12525 次瀏覽 ? 2017-10-13 14:33
請問雨果網的出口跨境菜單下的培訓欄目何時開通，內容將涉及哪些方面，比較期待。
回復運營實操 ? 回復了問題 ? 2 人關注 ? 1 個回復 ? 4727 次瀏覽 ? 2016-03-14 15:48
Amazon UK 因為產品標題涉及侵權被凍結, 銷售權限被移除
亞馬遜 ? 一起走過的點點滴滴 發表了文章 ? 0 個評論 ? 17167 次瀏覽 ? 2017-09-29 09:30
原文如下：
Hello,
You currently may not sell on Amazon.co.uk because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
To sell on Amazon.co.uk again, please send the following information to pq-review@amazon.co.uk:
— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.
— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
— Contact information for your supplier, including name, phone number, address, email, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.
In addition, send us a plan with actions you took to resolve the issue and prevent similar complaints. Do not limit your plan to issues with specific orders.
We will review your information and decide if you may sell on Amazon again. If you do not send the required information within 17 days, we may not allow you to sell on Amazon. Failure to appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.
Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.a ... 165970)
–Intellectual Property Violations (https://sellercentral-europe.a ... 361070)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)
To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.a ... rmance).
————————————-
ASIN: “Iphone,Ipad,Samsung” – – B0744H4VPX, B0744G3HGF, B0744FVBFC
————————————-
Sincerely,
Seller Performance Team
Amazon Payments
Amazon Payments Europe S.C.A., partnership limited by shares, is a company registered in Luxembourg, Registration Number B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10).
Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.
這是一個新手比較犯的錯誤，將Iphone,Ipad,Samsung 等品牌關鍵詞直接加入到標題中，會引起買家的誤會，認為這是samsung等公司出品的產品，亞馬遜是禁止此類標題的寫法。
正確的寫法應該是 xxxx for iPhone 7 或 xxxx for Samsung s8
那么接下來如何進行申訴? 但，這里要說明的是，即使按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品的時候一定要認真先了解清楚平臺規則!
以下是一段申訴使用的郵件模板，供大家參考：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we offering items that may infringe intellectual property rights or may be inauthentic.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.
Secondly, We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant.
We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
enchen
在這里展開一下，關于銷售權限被移除的其它情況：
亞馬遜銷售權限被移除一般都是由于以下原因：
糟糕的賬戶表現(您賬戶的客戶指標order defect rate, cancellation rate, late shipment rate等等一些指標沒達到亞馬遜的要求)
違反亞馬遜的銷售政策 (賣仿貨，賣假貨，產品上傳嚴重違規無視平臺要求，同站點多賬戶運營被關聯時一個賬戶銷售權限被移除其他的賬戶跟著出問題)
銷售平臺明令禁售的產品
銷售權限被移除的申訴：
如果您的的亞馬遜賬戶銷售權限已被移除，有可能通過申訴要回賬戶，當然也不是說只要申訴亞馬遜就會恢復您的賬戶銷售權限。
如何申訴?
Step 1: 搞清楚是什么原因導致您的賬戶銷售權限被移除
賬戶銷售權限被移除以后亞馬遜一般都會發一封Notification給賣家，賣家可以通過這封郵件得知準確的原因，到底是因為賬戶表現差，還是違反亞馬遜的銷售政策或者銷售了平臺禁售的產品… …
Step 2: 評估你過往的銷售操作
檢查下你的客戶指標，找出那些給客戶帶來差的用戶體驗的訂單和不達標的的參數;同時也檢查下您賬戶目前的產品Listing，看看這些產品有沒有那些違反亞馬遜的政策的(比如侵權或者假貨之類的)
Step 3: 創建一個補救的行動計劃
寫一個行動計劃概括一下你在Step 2 中發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的精確的行動計劃可以很大程度上恢復你賬號的銷售權限
Step 4: 把你申訴的內容發給亞馬遜
補救的行動計劃創建寫完后, 將其發送給亞馬遜希望其恢復您的賣家銷售權限。
登錄賣家賬戶后臺
點擊Performance按鈕中的Performance Notifications
找到關于您銷售權限被移除的告知郵件，打開郵件，點擊Appeal的申訴按鈕
點擊Appeal decision按鈕
把您的補救行動計劃寫入
點擊Submit，把您申訴的內容發給亞馬遜的Seller Performance進行評估，Seller Performance會根據您提供的申訴內容以及這次銷售權限被移除的嚴重程度來決定是否恢復您的亞馬遜賬戶賣家權限
Step 5: 關注你的Email和后臺Notification
亞馬遜會把評估的結果發送給賣家一般來說亞馬遜會在收到申訴內容48小時之內查看，評估，決定，然后把最后的結果發送給賣家。
亞馬遜的評估是非常的細致的，所以賣家一定要在申訴內容上花功夫，即便您提供了申訴材料也不能100%的保證你的賣家賬戶就一定可以恢復銷售權限。
你申訴的內容的補救行動計劃務必要包含以下兩大點：
讓亞馬遜知道你已經確定搞清楚了自己在銷售或者產品管理中存在某些特定的問題 (知道錯了，并且知道錯在哪里)
說明你會怎么樣去改進和避免這些出現的問題 (讓亞馬遜知道你會采取積極的態度并且拿出合適的方案和步驟去改進這些問題，提高用戶體驗)
下面我們來舉例說明：
賬戶表現糟糕導致銷售權限被移除
Example 1: Notifications來郵件說因為您賬戶的Order Defect Rate(ORD值)過高導致銷售權限被移除
處理方法 :
檢查賬戶的Customer Metrics頁面搞清楚到底是哪個指標不合格，影響ODR值的指標有：1-2星的Negative Feedback，A-to-Z claims，Chargebacks claims (簡單來說就是差評和糾紛)。
糾紛和差評最能反映客戶對于訂單的不滿，對于客戶反映較多的問題，你要在申訴計劃中給亞馬遜一個合理避免這些問題的步驟 (我要如何避免和改進，我們計劃是：1怎么怎么樣，2怎么怎么樣，3怎么怎么怎么樣…)。
當檢查賬戶的時候，要大量的檢查買家給您留的feedback，如果評價中有反應您對客戶發的消息不理睬，那么您的補救計劃中要提到后期會每天安排時間回應客戶的郵件。
Example 2: Notifications來郵件說因為你賬戶的發貨延遲率過高導致銷售權限被移除，你的發貨延遲率( Late Shipment)不達標
處理方法 :
發貨延遲率過高是因為在上傳產品時后臺的Handing Time設置的過短(如果賣家不設置則默認為2個工作日)，那么在你的補救申訴計劃中要提現出你要修改Handing Time的意圖，從而能夠在規定的時間在后臺確認發貨。
Example 3: Notifications來郵件說因為賬戶的訂單取消率(pre-fulfillment order cancel rate)過高導致銷售權限被移除
處理方法 :
檢查你的庫存管理和庫存的控制流程，如果你發現過高的訂單取消率是由于長期缺貨造成的，那么你的申訴補救計劃中要提到后期你會對所有的產品庫存每天進行監控和統計以確保所有上架的產品都有非常理想的庫存量，不會導致有單無貨的局面。
當你評估店鋪往期的運營動作時，著重檢查以下幾點：
設置發貨時間：你設置的發貨時間會不會太短?
和買家溝通：你有沒有迅速高效并且禮貌地回復買家的問題?
產品庫存：你經常缺貨和取消訂單嗎?
產品鏈接：你在Listing詳情頁面有準確的描述你的產品嗎?
如果你的賣家賬戶因為違反亞馬遜平臺政策被取消了銷售權限 , 你先檢測下店鋪內的產品看它們其中有沒有包含一些平臺的禁售產品。
違反亞馬遜平臺政策導致銷售權限被移除
Example: Notifications來郵件說賣家賬戶銷售權限被移除是因為銷售…… 比方說 promotional versions of media (亞馬遜上的禁售品)
處理方法 : 立馬刪除這些禁售品(比如promotional versions of media 或其他…)后期經常檢查賬戶確保不再上傳此類禁售品并且一旦發現立即刪除。
賣仿貨賣假貨導致銷售權限被移除
因賣假貨被封店鋪，申訴郵件模板進行申訴，可以用文章上面那個郵件模板進行修改，不過在這里提醒大家賣仿貨賣假貨屬于嚴重的平臺違規行為，即使是按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品或者跟賣其他賣家產品的時候一樣要慎重!
因為關聯問題被移除銷售權限
亞馬遜運營中最恐怖的事情就是賬戶被關聯，特別是如果當現在的賬戶被亞馬遜告知已經關聯到了一個之前死掉(被永久移除銷售權限)的賬戶，那么現在這個賬戶也會死掉(被永久移除銷售權限)，關聯問題申訴基本無望，被關聯基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關聯比賣仿貨賣假貨更可怕。 查看全部
Hello,
You currently may not sell on Amazon.co.uk because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
To sell on Amazon.co.uk again, please send the following information to pq-review@amazon.co.uk:
— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.
— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
— Contact information for your supplier, including name, phone number, address, email, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.
In addition, send us a plan with actions you took to resolve the issue and prevent similar complaints. Do not limit your plan to issues with specific orders.
We will review your information and decide if you may sell on Amazon again. If you do not send the required information within 17 days, we may not allow you to sell on Amazon. Failure to appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.
Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.a ... 165970)
–Intellectual Property Violations (https://sellercentral-europe.a ... 361070)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)
To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.a ... rmance).
————————————-
ASIN: “Iphone,Ipad,Samsung” – – B0744H4VPX, B0744G3HGF, B0744FVBFC
————————————-
Sincerely,
Seller Performance Team
Amazon Payments
Amazon Payments Europe S.C.A., partnership limited by shares, is a company registered in Luxembourg, Registration Number B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10).
Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.
這是一個新手比較犯的錯誤，將Iphone,Ipad,Samsung 等品牌關鍵詞直接加入到標題中，會引起買家的誤會，認為這是samsung等公司出品的產品，亞馬遜是禁止此類標題的寫法。
正確的寫法應該是 xxxx for iPhone 7 或 xxxx for Samsung s8
那么接下來如何進行申訴? 但，這里要說明的是，即使按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品的時候一定要認真先了解清楚平臺規則!
以下是一段申訴使用的郵件模板，供大家參考：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we offering items that may infringe intellectual property rights or may be inauthentic.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.
Secondly, We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant.
We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
enchen
在這里展開一下，關于銷售權限被移除的其它情況：
亞馬遜銷售權限被移除一般都是由于以下原因：
糟糕的賬戶表現(您賬戶的客戶指標order defect rate, cancellation rate, late shipment rate等等一些指標沒達到亞馬遜的要求)
違反亞馬遜的銷售政策 (賣仿貨，賣假貨，產品上傳嚴重違規無視平臺要求，同站點多賬戶運營被關聯時一個賬戶銷售權限被移除其他的賬戶跟著出問題)
銷售平臺明令禁售的產品
銷售權限被移除的申訴：
如果您的的亞馬遜賬戶銷售權限已被移除，有可能通過申訴要回賬戶，當然也不是說只要申訴亞馬遜就會恢復您的賬戶銷售權限。
如何申訴?
Step 1: 搞清楚是什么原因導致您的賬戶銷售權限被移除
賬戶銷售權限被移除以后亞馬遜一般都會發一封Notification給賣家，賣家可以通過這封郵件得知準確的原因，到底是因為賬戶表現差，還是違反亞馬遜的銷售政策或者銷售了平臺禁售的產品… …
Step 2: 評估你過往的銷售操作
檢查下你的客戶指標，找出那些給客戶帶來差的用戶體驗的訂單和不達標的的參數;同時也檢查下您賬戶目前的產品Listing，看看這些產品有沒有那些違反亞馬遜的政策的(比如侵權或者假貨之類的)
Step 3: 創建一個補救的行動計劃
寫一個行動計劃概括一下你在Step 2 中發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的精確的行動計劃可以很大程度上恢復你賬號的銷售權限
Step 4: 把你申訴的內容發給亞馬遜
補救的行動計劃創建寫完后, 將其發送給亞馬遜希望其恢復您的賣家銷售權限。
登錄賣家賬戶后臺
點擊Performance按鈕中的Performance Notifications
找到關于您銷售權限被移除的告知郵件，打開郵件，點擊Appeal的申訴按鈕
點擊Appeal decision按鈕
把您的補救行動計劃寫入
點擊Submit，把您申訴的內容發給亞馬遜的Seller Performance進行評估，Seller Performance會根據您提供的申訴內容以及這次銷售權限被移除的嚴重程度來決定是否恢復您的亞馬遜賬戶賣家權限
Step 5: 關注你的Email和后臺Notification
亞馬遜會把評估的結果發送給賣家一般來說亞馬遜會在收到申訴內容48小時之內查看，評估，決定，然后把最后的結果發送給賣家。
亞馬遜的評估是非常的細致的，所以賣家一定要在申訴內容上花功夫，即便您提供了申訴材料也不能100%的保證你的賣家賬戶就一定可以恢復銷售權限。
你申訴的內容的補救行動計劃務必要包含以下兩大點：
讓亞馬遜知道你已經確定搞清楚了自己在銷售或者產品管理中存在某些特定的問題 (知道錯了，并且知道錯在哪里)
說明你會怎么樣去改進和避免這些出現的問題 (讓亞馬遜知道你會采取積極的態度并且拿出合適的方案和步驟去改進這些問題，提高用戶體驗)
下面我們來舉例說明：
賬戶表現糟糕導致銷售權限被移除
Example 1: Notifications來郵件說因為您賬戶的Order Defect Rate(ORD值)過高導致銷售權限被移除
處理方法 :
檢查賬戶的Customer Metrics頁面搞清楚到底是哪個指標不合格，影響ODR值的指標有：1-2星的Negative Feedback，A-to-Z claims，Chargebacks claims (簡單來說就是差評和糾紛)。
糾紛和差評最能反映客戶對于訂單的不滿，對于客戶反映較多的問題，你要在申訴計劃中給亞馬遜一個合理避免這些問題的步驟 (我要如何避免和改進，我們計劃是：1怎么怎么樣，2怎么怎么樣，3怎么怎么怎么樣…)。
當檢查賬戶的時候，要大量的檢查買家給您留的feedback，如果評價中有反應您對客戶發的消息不理睬，那么您的補救計劃中要提到后期會每天安排時間回應客戶的郵件。
Example 2: Notifications來郵件說因為你賬戶的發貨延遲率過高導致銷售權限被移除，你的發貨延遲率( Late Shipment)不達標
處理方法 :
發貨延遲率過高是因為在上傳產品時后臺的Handing Time設置的過短(如果賣家不設置則默認為2個工作日)，那么在你的補救申訴計劃中要提現出你要修改Handing Time的意圖，從而能夠在規定的時間在后臺確認發貨。
Example 3: Notifications來郵件說因為賬戶的訂單取消率(pre-fulfillment order cancel rate)過高導致銷售權限被移除
處理方法 :
檢查你的庫存管理和庫存的控制流程，如果你發現過高的訂單取消率是由于長期缺貨造成的，那么你的申訴補救計劃中要提到后期你會對所有的產品庫存每天進行監控和統計以確保所有上架的產品都有非常理想的庫存量，不會導致有單無貨的局面。
當你評估店鋪往期的運營動作時，著重檢查以下幾點：
設置發貨時間：你設置的發貨時間會不會太短?
和買家溝通：你有沒有迅速高效并且禮貌地回復買家的問題?
產品庫存：你經常缺貨和取消訂單嗎?
產品鏈接：你在Listing詳情頁面有準確的描述你的產品嗎?
如果你的賣家賬戶因為違反亞馬遜平臺政策被取消了銷售權限 , 你先檢測下店鋪內的產品看它們其中有沒有包含一些平臺的禁售產品。
違反亞馬遜平臺政策導致銷售權限被移除
Example: Notifications來郵件說賣家賬戶銷售權限被移除是因為銷售…… 比方說 promotional versions of media (亞馬遜上的禁售品)
處理方法 : 立馬刪除這些禁售品(比如promotional versions of media 或其他…)后期經常檢查賬戶確保不再上傳此類禁售品并且一旦發現立即刪除。
賣仿貨賣假貨導致銷售權限被移除
因賣假貨被封店鋪，申訴郵件模板進行申訴，可以用文章上面那個郵件模板進行修改，不過在這里提醒大家賣仿貨賣假貨屬于嚴重的平臺違規行為，即使是按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品或者跟賣其他賣家產品的時候一樣要慎重!
因為關聯問題被移除銷售權限
亞馬遜運營中最恐怖的事情就是賬戶被關聯，特別是如果當現在的賬戶被亞馬遜告知已經關聯到了一個之前死掉(被永久移除銷售權限)的賬戶，那么現在這個賬戶也會死掉(被永久移除銷售權限)，關聯問題申訴基本無望，被關聯基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關聯比賣仿貨賣假貨更可怕。 查看全部
原文如下：
Hello,
You currently may not sell on Amazon.co.uk because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
To sell on Amazon.co.uk again, please send the following information to pq-review@amazon.co.uk:
— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.
— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
— Contact information for your supplier, including name, phone number, address, email, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.
In addition, send us a plan with actions you took to resolve the issue and prevent similar complaints. Do not limit your plan to issues with specific orders.
We will review your information and decide if you may sell on Amazon again. If you do not send the required information within 17 days, we may not allow you to sell on Amazon. Failure to appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints may be destroyed at your expense.
Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.a ... 165970)
–Intellectual Property Violations (https://sellercentral-europe.a ... 361070)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)
To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.a ... rmance).
————————————-
ASIN: “Iphone,Ipad,Samsung” – – B0744H4VPX, B0744G3HGF, B0744FVBFC
————————————-
Sincerely,
Seller Performance Team
Amazon Payments
Amazon Payments Europe S.C.A., partnership limited by shares, is a company registered in Luxembourg, Registration Number B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10).
Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.
這是一個新手比較犯的錯誤，將Iphone,Ipad,Samsung 等品牌關鍵詞直接加入到標題中，會引起買家的誤會，認為這是samsung等公司出品的產品，亞馬遜是禁止此類標題的寫法。
正確的寫法應該是 xxxx for iPhone 7 或 xxxx for Samsung s8
那么接下來如何進行申訴? 但，這里要說明的是，即使按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品的時候一定要認真先了解清楚平臺規則!
以下是一段申訴使用的郵件模板，供大家參考：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we offering items that may infringe intellectual property rights or may be inauthentic.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.
Secondly, We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant.
We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
enchen
在這里展開一下，關于銷售權限被移除的其它情況：
亞馬遜銷售權限被移除一般都是由于以下原因：
糟糕的賬戶表現(您賬戶的客戶指標order defect rate, cancellation rate, late shipment rate等等一些指標沒達到亞馬遜的要求)
違反亞馬遜的銷售政策 (賣仿貨，賣假貨，產品上傳嚴重違規無視平臺要求，同站點多賬戶運營被關聯時一個賬戶銷售權限被移除其他的賬戶跟著出問題)
銷售平臺明令禁售的產品
銷售權限被移除的申訴：
如果您的的亞馬遜賬戶銷售權限已被移除，有可能通過申訴要回賬戶，當然也不是說只要申訴亞馬遜就會恢復您的賬戶銷售權限。
如何申訴?
Step 1: 搞清楚是什么原因導致您的賬戶銷售權限被移除
賬戶銷售權限被移除以后亞馬遜一般都會發一封Notification給賣家，賣家可以通過這封郵件得知準確的原因，到底是因為賬戶表現差，還是違反亞馬遜的銷售政策或者銷售了平臺禁售的產品… …
Step 2: 評估你過往的銷售操作
檢查下你的客戶指標，找出那些給客戶帶來差的用戶體驗的訂單和不達標的的參數;同時也檢查下您賬戶目前的產品Listing，看看這些產品有沒有那些違反亞馬遜的政策的(比如侵權或者假貨之類的)
Step 3: 創建一個補救的行動計劃
寫一個行動計劃概括一下你在Step 2 中發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的精確的行動計劃可以很大程度上恢復你賬號的銷售權限
Step 4: 把你申訴的內容發給亞馬遜
補救的行動計劃創建寫完后, 將其發送給亞馬遜希望其恢復您的賣家銷售權限。
登錄賣家賬戶后臺
點擊Performance按鈕中的Performance Notifications
找到關于您銷售權限被移除的告知郵件，打開郵件，點擊Appeal的申訴按鈕
點擊Appeal decision按鈕
把您的補救行動計劃寫入
點擊Submit，把您申訴的內容發給亞馬遜的Seller Performance進行評估，Seller Performance會根據您提供的申訴內容以及這次銷售權限被移除的嚴重程度來決定是否恢復您的亞馬遜賬戶賣家權限
Step 5: 關注你的Email和后臺Notification
亞馬遜會把評估的結果發送給賣家一般來說亞馬遜會在收到申訴內容48小時之內查看，評估，決定，然后把最后的結果發送給賣家。
亞馬遜的評估是非常的細致的，所以賣家一定要在申訴內容上花功夫，即便您提供了申訴材料也不能100%的保證你的賣家賬戶就一定可以恢復銷售權限。
你申訴的內容的補救行動計劃務必要包含以下兩大點：
讓亞馬遜知道你已經確定搞清楚了自己在銷售或者產品管理中存在某些特定的問題 (知道錯了，并且知道錯在哪里)
說明你會怎么樣去改進和避免這些出現的問題 (讓亞馬遜知道你會采取積極的態度并且拿出合適的方案和步驟去改進這些問題，提高用戶體驗)
下面我們來舉例說明：
賬戶表現糟糕導致銷售權限被移除
Example 1: Notifications來郵件說因為您賬戶的Order Defect Rate(ORD值)過高導致銷售權限被移除
處理方法 :
檢查賬戶的Customer Metrics頁面搞清楚到底是哪個指標不合格，影響ODR值的指標有：1-2星的Negative Feedback，A-to-Z claims，Chargebacks claims (簡單來說就是差評和糾紛)。
糾紛和差評最能反映客戶對于訂單的不滿，對于客戶反映較多的問題，你要在申訴計劃中給亞馬遜一個合理避免這些問題的步驟 (我要如何避免和改進，我們計劃是：1怎么怎么樣，2怎么怎么樣，3怎么怎么怎么樣…)。
當檢查賬戶的時候，要大量的檢查買家給您留的feedback，如果評價中有反應您對客戶發的消息不理睬，那么您的補救計劃中要提到后期會每天安排時間回應客戶的郵件。
Example 2: Notifications來郵件說因為你賬戶的發貨延遲率過高導致銷售權限被移除，你的發貨延遲率( Late Shipment)不達標
處理方法 :
發貨延遲率過高是因為在上傳產品時后臺的Handing Time設置的過短(如果賣家不設置則默認為2個工作日)，那么在你的補救申訴計劃中要提現出你要修改Handing Time的意圖，從而能夠在規定的時間在后臺確認發貨。
Example 3: Notifications來郵件說因為賬戶的訂單取消率(pre-fulfillment order cancel rate)過高導致銷售權限被移除
處理方法 :
檢查你的庫存管理和庫存的控制流程，如果你發現過高的訂單取消率是由于長期缺貨造成的，那么你的申訴補救計劃中要提到后期你會對所有的產品庫存每天進行監控和統計以確保所有上架的產品都有非常理想的庫存量，不會導致有單無貨的局面。
當你評估店鋪往期的運營動作時，著重檢查以下幾點：
設置發貨時間：你設置的發貨時間會不會太短?
和買家溝通：你有沒有迅速高效并且禮貌地回復買家的問題?
產品庫存：你經常缺貨和取消訂單嗎?
產品鏈接：你在Listing詳情頁面有準確的描述你的產品嗎?
如果你的賣家賬戶因為違反亞馬遜平臺政策被取消了銷售權限 , 你先檢測下店鋪內的產品看它們其中有沒有包含一些平臺的禁售產品。
違反亞馬遜平臺政策導致銷售權限被移除
Example: Notifications來郵件說賣家賬戶銷售權限被移除是因為銷售…… 比方說 promotional versions of media (亞馬遜上的禁售品)
處理方法 : 立馬刪除這些禁售品(比如promotional versions of media 或其他…)后期經常檢查賬戶確保不再上傳此類禁售品并且一旦發現立即刪除。
賣仿貨賣假貨導致銷售權限被移除
因賣假貨被封店鋪，申訴郵件模板進行申訴，可以用文章上面那個郵件模板進行修改，不過在這里提醒大家賣仿貨賣假貨屬于嚴重的平臺違規行為，即使是按照要求申訴后賬戶銷售權限恢復的情況也不是大家想象中的那么樂觀，所以大家在上架產品或者跟賣其他賣家產品的時候一樣要慎重!
因為關聯問題被移除銷售權限
亞馬遜運營中最恐怖的事情就是賬戶被關聯，特別是如果當現在的賬戶被亞馬遜告知已經關聯到了一個之前死掉(被永久移除銷售權限)的賬戶，那么現在這個賬戶也會死掉(被永久移除銷售權限)，關聯問題申訴基本無望，被關聯基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關聯比賣仿貨賣假貨更可怕。
出口電商各個平臺的標題問題