如果是因為亞馬遜上LISTING時因圖片侵權(quán)被禁售，可以這樣寫申訴郵件（只供參考）

Dear Seller Performance Team，

Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.

We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.?

We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.?

However, one of our sales staff ,who is new to the company, accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.?

Here are the things our company has done to prevent such issue from happening again.

1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.?

2. We deleted ?all the products that we think that could potentially violate the policies.

3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.

I would like to apologize for a third time for my carelessness in management ，and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.

Looking forward to hearing from you.

your name

你是自己拍攝設(shè)計的亞馬遜圖片被告侵權(quán)嗎？我只有這種情況的申訴模板

Dear Amazon Team,

We received a policy warning stated that Amazon has removed some images form our site because of a rights owner complaint about image(s) that infringe its intellectual property rights.

ASIN:

Complaint ID:

The picture that Amazon has removed:

圖片鏈接：

圖片鏈接：

We always work hard to assure we are meeting the standards set by Amazon and our own standards of quality customer service, it is hard for us to believe that our images infringe others' intellectual property rights. All the photos of this item (ASIN: B01DKFMSEW) was taken and designed by our designer.

Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner review the pictures,finally, he found that the picture is from us, below is the screenshoot of our e-mail.(Have attached)

Email 1: 郵件鏈接

Email 2: 郵件鏈接

Secondly, We have advised the rights owner to contact Amazon at notice@amazon.co.uk to withdraw the complaint.(I have mentioned it in e-mail)

Thirdly, we can provide all the photo and source file as an evidence.(Please see the attachment)

1. Photo
?
Taken From:

Shooting Time:

Shooting Location:
2. Source File: You can see how we processing the picutre in Photoshop.

Please review this case, and we are looing for a fair and just reply.If you need additional details, please kindly contact us, we will reply you in the first time.

Best Regards
Lucy

1.什么是知識產(chǎn)權(quán)?

亞馬遜賣家需維護四類知識產(chǎn)權(quán)：版權(quán)(Copyright)、商標權(quán)(Trademark)、發(fā)明專利權(quán)(Utility Patent)和設(shè)計專利權(quán)(Design Patent)。換句話說，如果不想亞馬遜賬號被停，賣家需要避免非法制造、剽竊、銷售仿品和假貨。

理論上來講，在平臺上出售這些產(chǎn)品需要亞馬遜和賣家共同承擔責(zé)任。但考慮到平臺的商業(yè)模式，最近法院規(guī)定亞馬遜無需為此擔責(zé)。這就意味著，賣家需獨立承擔侵權(quán)后果。下圖是知識產(chǎn)權(quán)相關(guān)信息，包括知識產(chǎn)品類型、有效期、適用范圍、侵權(quán)形式等。

2.侵權(quán)后果

產(chǎn)權(quán)所有人或法定代理人可能會向亞馬遜提起訴訟。亞馬遜政策也規(guī)定，不允許出售假貨、盜版和未授權(quán)產(chǎn)品等等。侵犯知識產(chǎn)權(quán)會導(dǎo)致賣家亞馬遜賬號被封，資金被凍結(jié)。

3.應(yīng)對措施

1)當亞馬遜通知賣家存在侵權(quán)行為后，賣家要積極應(yīng)對。

2)瀏覽內(nèi)容指南和防偽政策。

3)找出侵犯知識產(chǎn)品法和亞馬遜政策的產(chǎn)品或相關(guān)listing信息。

4)聯(lián)系知識產(chǎn)權(quán)所有人，直接與他們對話，通常情況下他們比律師更易交流。如果找不到知識產(chǎn)權(quán)所有人，就聯(lián)系亞馬遜在暫停賬號通知郵件里提到的法定代理人。

5)提供供應(yīng)商名單，及與其合同條款。

6)請求知識產(chǎn)權(quán)所有人或代理人撤銷投訴。

7)如果知識產(chǎn)權(quán)所有人或其代理人沒有回復(fù)，那就聯(lián)系律師幫忙。

8)如果賣家能夠承擔得起賬號被停的成本，可以等到與產(chǎn)權(quán)所有人把事情解決后再寫具體改善計劃(POA)。

9)寫一份行動計劃，包括產(chǎn)權(quán)所有人同意撤銷投訴。

10)如果投訴未撤銷，那就給亞馬遜提交一份詳細的步驟清單，表明賣家和自己的律師采取哪些措施規(guī)避未來侵權(quán)行為，或證明投訴的不合理性。

11)檢查質(zhì)量管理措施，對員工進行培訓(xùn)，讓他們識別易侵權(quán)產(chǎn)品和listing類型。

12)下架或清理導(dǎo)致亞馬遜賬號被停的所有庫存產(chǎn)品以及禁止在平臺銷售的產(chǎn)品。

13)向亞馬遜提起上訴，并采取以上措施。

如何規(guī)避因侵權(quán)而導(dǎo)致的店鋪被封

對于自有品牌產(chǎn)品：

? 刊登產(chǎn)品信息時，要特別注意使用的詞語，確保一切都是原創(chuàng)。

? 在商標數(shù)據(jù)庫中檢測品牌關(guān)鍵詞或短語，比如Justia Trademarks。

? 刊登自有品牌產(chǎn)品之前，確保它是獨一無二的，即使已經(jīng)通過專利審核。

如果從第三方進貨：

? 如果有可能，了解每一件產(chǎn)品的知識產(chǎn)權(quán)所有人和銷售權(quán)代理人。

? 確保刊登的所有產(chǎn)品信息包括圖片，都具有知識產(chǎn)權(quán)所有人的認可。

? 記錄每一件產(chǎn)品的項目清單和發(fā)票，在刊登前進行檢查。

? 確保拿到的文件是發(fā)票，而不是訂單確認、形式發(fā)票、商業(yè)發(fā)票等。

? 調(diào)查供貨商和他們的競爭對手，避免從不能提供相關(guān)文件的批發(fā)商那里進貨。

總而言之，如何避免亞馬遜賬號因觸犯知識產(chǎn)權(quán)而被封取決于賣家的商業(yè)模式。要么在刊登自有品牌前做所有必備的調(diào)查，要么保存供貨商提供的合法文書。