不要怕這些人,他既然做跟賣了就說明沒什么實力,很多人都是裝裝逼而已。之前被跟賣也有個人說我有很多號blablabla。。。還用中文回的。我當時就跟他說現(xiàn)在翻譯了發(fā)給客服直接就足以讓你封號,那人直接就孫子了,下架走人。很多人都是這樣欺軟怕硬的。A to Z也是有成本的,他要是愿意投這個資跟你搞,就不會跟賣你了。越是菜鳥越覺得自己比較吊,大麥哪有閑時間搞這個。把他的消息截圖存起來,警告他一次,不下架直接report亞馬遜就好了。
We received a report from a rights owner that you are listing counterfeit items. As a result, you currently may not sell on Amazon.com, Amazon.ca, or Amazon.com.mx.
To sell on Amazon again, please send us a plan that explains how you will address this problem. For help creating your plan, search for "Appeal the Removal of Selling Privileges" in Seller Central Help. When you are ready to send us your plan, click the Appeal button next to this message on the Performance Notifications page in Seller Central (https://sellercentral.amazon.c ... s.html).
In addition to the plan, please provide any of the following:
-- A retraction from the Rights Owner that submitted the complaint.
-- Copies of invoices or receipts from your supplier issued in the last 365 days. These should reflect your sales volume during that time along with contact information for your supplier, including name, phone number, address, and website.
Once we receive your plan, we will review it and decide whether you may sell on Amazon again. If you do not send an acceptable plan within 17 days, we may cancel your offers.
If we determine there was an infringement violation, then we may permanently withhold any payments to you. In addition, if you have FBA inventory of these items, they may be destroyed at your expense.
For more information, search for “Intellectual Property Violations” in Seller Central Help.
We may allow you to relist these items if we receive a retraction from the rights owner. Please refer to previous messages for their contact information.
We look forward to hearing from you.
雖然在郵件中亞馬遜使用的詞語是“we may permanently withhold any payments to you”,但也基本上對這些惡意跟賣者宣告了死刑。對于作惡者,嚴懲不貸。
5 個回復
jachin - 寡人一賞一罰皆為恩賜
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淡淡的憂傷
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跨境刁民
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比如最近,很多賣家反應,自己的賬號被一些莫名的新賬號跟賣,發(fā)郵件警告和驅趕,對方都不做任何回應,但也不會停止跟賣的行為,如果查看這些跟賣者的店鋪,會發(fā)現(xiàn)每個店鋪普遍跟賣幾千甚至上萬條產品。很多有此遭遇的賣家在咨詢,想了解這些跟賣者的意圖何在,在此,老魏我根據(jù)自己了解到的情況給大家做一個簡單的梳理。
關于跟賣,相信所有賣家都知道,這是亞馬遜平臺起初制訂的一種相同產品不同賣家Listing匯總的一種政策,初心是好的,但發(fā)展到后期,當大批的中國賣家涌入時,規(guī)則被玩壞了。所以,當前越來越多的賣家為了防止自己辛苦打造的Listing被跟賣,開始注冊自己的商標并且在亞馬遜上做了品牌備案,從雜貨模式銷售到開始有了品牌意識和自我保護意識,對于賣家來說,應該算是一種進步。在賣家努力做好保護的同時,打算長期經營的賣家,一般都不再把跟賣作為自己的主營方式,即便偶爾跟賣別人,也會多角度多維度的做出評估,以避免判斷失誤而侵權,而一旦被人發(fā)郵件警告,跟賣者也一般會快速撤離,對于賣家來說,這同樣算是一種進步。
正是平臺允許跟賣的政策,被一小撮人利用,出現(xiàn)了一批惡意跟賣者,他們以跟賣為生,用一批賬號進行大規(guī)模的跟賣,他們對跟賣的判定不是侵權與否,而是短時間的銷量如何,為了追求短時間銷量和利潤的最大化,他們往往選擇跟賣Best Seller以及類目排名靠前的Listing,通過這些Listing龐大的流量和銷量,再加上他們會采取批量跟賣的方式,一個賬號瞬間跟賣幾千條Listing,如此下來,一個新賬號,可能一兩天就可以產生幾千甚至上萬個訂單。他們對于訂單的處理也很簡單,從市場上采購類似的產品(當然,更多的,他們是在跟賣之前已經批量采購了這些產品),質量可以差一些,外觀可能稍有差別,但這些都無妨,接到訂單后,他們會采取最便宜的發(fā)貨方式給客戶發(fā)貨,至于客戶收到貨后是否滿意,他們不關心,他們唯一關心的是,在賬號可以銷售的這段時間里,快速的做大銷量,然后,如果幸運,他們的貨款按照亞馬遜放款周期釋放出來,他們可以快速的回本,如果不幸(這也是他們計劃內的事),賬號被移除銷售權限,但他們無所謂,因為按照亞馬遜之前的規(guī)則,被移除銷售權限的賬號,90天后款項會被釋放出來。他們等的就是90天后的放款。
在以此種方式操作的賣家群體里流傳一句話:90天時間,50萬進去,100萬以上的利潤出來。拋開做生意的誠信守法等原則不談,其利潤空間是非常可觀的,以致于有一批人,專門依賴于此種方式,寄生且活得悠然自得。
流氓橫行時,平民百姓就受傷,這就是最近眾多賣家朋友們反映的被無賴賬號跟賣且驅趕不走的情況泛濫的原因。
但值得慶幸的是,亞馬遜雖然體量龐大,但也一直在針對實際情況靈活的做出政策調整以適應新形勢,最近,平臺已經明顯的感覺到了這種情況的危害性,所以,在對普通賬號受限后90天放款的規(guī)則之外,針對這些惡意賬號,祭出了殺手锏--永久凍結賬號里的款項。最近,亞馬遜針對惡意批量跟賣賬號,在移除銷售權限的同時,發(fā)出如下郵件通知:
Hello,
We received a report from a rights owner that you are listing counterfeit items. As a result, you currently may not sell on Amazon.com, Amazon.ca, or Amazon.com.mx.
To sell on Amazon again, please send us a plan that explains how you will address this problem. For help creating your plan, search for "Appeal the Removal of Selling Privileges" in Seller Central Help. When you are ready to send us your plan, click the Appeal button next to this message on the Performance Notifications page in Seller Central (https://sellercentral.amazon.c ... s.html).
In addition to the plan, please provide any of the following:
-- A retraction from the Rights Owner that submitted the complaint.
-- Copies of invoices or receipts from your supplier issued in the last 365 days. These should reflect your sales volume during that time along with contact information for your supplier, including name, phone number, address, and website.
Once we receive your plan, we will review it and decide whether you may sell on Amazon again. If you do not send an acceptable plan within 17 days, we may cancel your offers.
If we determine there was an infringement violation, then we may permanently withhold any payments to you. In addition, if you have FBA inventory of these items, they may be destroyed at your expense.
For more information, search for “Intellectual Property Violations” in Seller Central Help.
We may allow you to relist these items if we receive a retraction from the rights owner. Please refer to previous messages for their contact information.
We look forward to hearing from you.
雖然在郵件中亞馬遜使用的詞語是“we may permanently withhold any payments to you”,但也基本上對這些惡意跟賣者宣告了死刑。對于作惡者,嚴懲不貸。
所以,對于正在遭遇被惡意跟賣的賣家,應該在警告無效的情況下,勇敢的向亞馬遜平臺舉報,一次不行,舉報多次,一人不行,多人聯(lián)合舉報,總之,要讓亞馬遜能夠感受到這些跟賣者的危害性,從而快速的制定出更有效的措施,只有努力做出反擊,才能夠保護好自己正在平臺銷售過程中的合法權益。