Filter the keywords by ACoS:?
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.

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看起來是

綜合分析下展示，點擊，轉化，acos很高，有點擊沒轉化的話，有可能是listing詳情頁面不符合買家的預期，或者有差評，價格太高等原因。 建議對listing多做些優化，特別是圖片、賣點、描述這些，并檢查下評價是否太少或者有差評。可以適當參考下競爭對手的售價，看是否要把價格調低一點。
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