提起跟賣，很多人恨的牙癢癢，但許多時(shí)候又無可奈何，這不，近日又誕生了一個(gè)超級(jí)牛的跟賣，而他的跟賣套路也令人“拍案叫絕”--跟賣+威脅+鼓勵(lì)賣家優(yōu)化listing！
近日，一個(gè)“跟賣狗”發(fā)給了賣家一份郵件，內(nèi)容如下：?

“跟賣狗”在郵件中寫出了他跟賣的套路：
第一、他知道賣家是個(gè)中國賣家，而且他可以找到他想賣的東西。 如果賣家有品牌注冊，請?zhí)峁﹗spto號(hào)碼，他將立即停止銷售； 如果沒有，那么每個(gè)人都可以出售這個(gè)產(chǎn)品。
第二、他聲稱自己有很多個(gè)賬號(hào)，如果賣家不讓自己跟賣，他就會(huì)一直投訴賣家有假貨，直到讓賣家的賬戶關(guān)閉。
第三、他嫌棄賣家的listing不好，鼓勵(lì)賣家優(yōu)化listing，如果賣家的listing優(yōu)化好了，他會(huì)更有興趣來跟賣。
怎么樣，這個(gè)“跟賣狗”的套路是不是很牛很囂張？看到這里讓小編不禁感嘆，原來跟賣也可以跟賣的這么理直氣壯！?

那么，遇到這種跟賣行為，賣家該如何防止跟賣呢？
很多人第一時(shí)間可能會(huì)想到向亞馬遜申訴，但也許有人會(huì)第一時(shí)間跟“跟賣狗”聯(lián)系私下交流解決。
其實(shí)，針對(duì)這種情況，賣家朋友可以嘗試參加亞馬遜的Transparency program（透明計(jì)劃），該計(jì)劃今年已經(jīng)開始面向賣家，賣家參加了透明計(jì)劃之后，可以從亞馬遜得到一個(gè)標(biāo)識(shí)符，即一個(gè)加密的26位字母數(shù)字代碼，它能生成獨(dú)一無二的二維碼，這些二維碼與SKU對(duì)應(yīng)，跟賣或者仿冒產(chǎn)品的賣家是無法偽造這種二維碼的，也就無法進(jìn)入亞馬遜的倉庫，從而達(dá)到防跟賣的目的。?
更加值得高興地是，該計(jì)劃前6個(gè)月免費(fèi)，但是，目前Transparency服務(wù)和Transparency APP僅在美國可用！
除此之外，下面給大家分享一下發(fā)給亞馬遜的投訴模板和發(fā)給跟賣者的警告模板。
發(fā)給亞馬遜的投訴模板：
Dear Amazon Team,
I am the owner of the “ A ” trademark, the Chinese name I registered on Amazon is li si(亞馬遜注冊的姓名，比如李四 ), my “ A ” trademark registration number is 123456（商標(biāo)注冊號(hào)）, the Chinese name I registered trademark is also li si, and my “ A ” trademark has been filed in the Amazon, so I am the owner of the “ A ” trademark, please Amazon check, I have not authorized anyone to use “ A ” trademarks at Amazon, but I found that The “ B ” seller without my approval to use “ A ” trademark, the ASIN: B01122222（被跟賣產(chǎn)品的ASIN）, please Amazon immediately stop the infringement.
如果想要提高成功率，賣家需要滿足以下幾點(diǎn)要求：
1、郵件一定要寫清楚被侵權(quán)的品牌名；
2、舉證侵權(quán)的賣家和侵權(quán)的ASIN鏈接；
3、如果已經(jīng)通過亞馬遜品牌備案2.0，提供case ID；
4、官方、權(quán)威的其他能證明你是Brand owner的證據(jù)（比如商標(biāo)證書、官網(wǎng)的品牌信息鏈接）。
發(fā)給跟賣者的警告模板：
Dear?“?B?”,?
It has come to our attention that “?B?” is using the " A " trademark without license or prior written authorization from " A ".?
As you may be aware, the unauthorized selling of “ A ” products is an illegal action that seriously infringes Trademark Law. As the Trademark owner we did not sell you, nor authorize you to sell, any “ A ” branded products. Also you are against Amazon's policy.
We kindly request that you follow our instructions:
1、 Remove your offers from all “ A ” product pages on amazon.com within 24 hours, and do not list items on Aicok’s product pages in the future.
2、Send us confirmation after you have removed the previously stated products and listings.
If you don't comply with these demands, we'll have no choice but to file an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance.
Here is a link of the product in question
附上“ B ” 的跟賣鏈接
Good Luck!
針對(duì)跟賣，美國站賣家可以嘗試通過參加亞馬遜Transparency計(jì)劃的方式來防止跟賣，其他站點(diǎn)賣家可以嘗試用以上模板來向亞馬遜投訴或者警告跟賣者