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2021-06-15 17:10
當你們公司在花了幾個月的時間開發一個產品之后，最重要的事情就是把它推向世界，而郵件是傳播你的新產品的一個好渠道。
接下來我們將從新產品郵件的主題行和正文這兩個方面來，告訴你如何寫一封可以增加銷售的郵件，另外我也提供了6個郵件模板。
精心設計一個吸引人的主題行對你的郵件表現至關重要。
雖然幾個字看起來只是你整體信息中的一小部分，但決定了你的受眾是否打開郵件。如果主題行不夠吸引人，或者不夠有吸引力，那么它就有可能被埋沒在讀者的收件箱里。
下面是創建一個高點擊率的主題行的基本要素：
激發興趣和好奇心
明確而緊急的行動呼吁
一個提議/誘人的折扣
相關性
個性化（這可以通過根據用戶的喜好向其發送不同版本的電子郵件來實現）
我們把主題行分成了兩個大類，但其實你們可以都看看，從不同的分類中獲取靈感。
New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]
It’s Time! [Product] is now live. Click to learn more!
We just launched [Product] – And we need your help
[NOW LIVE]: [Product] is available to the public
[Product] launches today. Here’s what you need to know.
The moment you’ve all been waiting for: [Product] is here.
[PLEASE READ]: Everything you need to know about [Product].
[Product] goes live today. Help us spread the word!
[#] Days Until [Product]: This Week’s Update
New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]
BRAND-NEW certification released today
Meet your new [product]
Introducing our latest…(product/feature here)
The [your company] holiday catalog is here!
New Feature: Reviews by You!
The Wait Is Over: [product/feature] Is Here
Discover our new…
Meet Our New…
May We Introduce…
New arrivals alert!
Is this is the hottest product in the market?
Weekend only: Get this new product before its gone
Last day to grab offers on new product launch
Something new is coming to [name]
We like to introduce these attributes of our new [name]
You have never liked your new [name] so much.
IMPORTANT UPDATE- The all-new (name) is here!
Yep, that just happened…
You are missing out on new trends
It’s coming
You look great in these brand new [name of product]
Flash Sale alert this Christmas. Get new stock.
33 percent off in new arrivals
Look what you did today. Unlocked new product
Surprise package inside. Open your mail.
Get a head start this winter season
Cheers to new product launches!!
[Product] Launch Status: Today’s Action Items
Get ready for our new product launch
It’s finally here! Check it out inside.
We have progressed a lot. Launch new [bag]
A new product that will not allow to pass on
It’s out! [Name Of Product]
New products alert. Shop for new arrivals today
Don’t wear old style of clothing. Try a different style.
Avail free discount and bring this new product to your home.
As you wish. Just shop new products
Don’t miss out on all new arrivals.
27 percent off on your new product launches
New season and new product launch
Are you stealing our new product launch ideas?
New products or arrivals just landed
Flash sale. Up to 50 percent off on new arrivals
撰寫新產品郵件并不像它看起來那么容易。如果你不包括正確的元素，僅僅描述產品是不夠的。由于將消息傳出去是銷售過程中重要的第一步，你必須確保公告不僅寫得好，而且要為你的目標受眾量身定做。
受眾將決定公告的語氣、內容和語言。為特定的受眾定制發布內容，不僅可以確保消息的傳播，而且可以確保消息傳到正確的人那里。
在郵件開頭就讓讀者知道你有一個新產品。一來就讓他們知道這是一封營銷或銷售性質的郵件，不需要太多花言巧語。開始時要簡單一些，比如：We are super excited to announce our new [name of your new product]。先讓對方知道你要提供什么，然后在后面的內容中來吸引他們。
對產品的主要功能/特性進行開門見山的描述。不要過度解釋每個細節，只需展示它提供的好處，或為什么它能引起你的目標客戶的興趣。
以一種激勵對方采取行動的方式來結束郵件。如果做得好，行動呼吁將激勵他們去聯系你，去訪問你的新品頁面，去發詢盤，去購買產品，這就是個成功的新產品郵件。當然，一定要提及他們在哪里、在什么時候、以什么方式才能獲得該產品，否則你的郵件最終可能只是在浪費時間。
（來源：紅板磚開發信）
以上內容屬作者個人觀點，不代表雨果跨境立場！本文經原作者授權轉載，轉載需經原作者授權同意。
（來源：紅板磚開發信）
