你想知道客戶對你產品或品牌有什么看法嗎？

你的業務成功取決于客戶對你產品或品牌的看法。事實上，人們對那些征求他們反饋意見的品牌更有好感。通過了解他們喜歡什么和不喜歡什么，你可以采取行動來保留你的現有客戶并獲得新客戶。為了真正做到以客戶為中心，你需要深入了解客戶的喜好和意見，以便開發出最能吸引他們的產品或服務。

詢問客戶反饋的一種方式是通過郵件，這封郵件可能是一個直接的反饋請求，也可能是提供一個客戶滿意度調查的鏈接。

無論哪種方式，你從下面的建議和郵件模板中鼓勵客戶做出有意義的回應。

01 如何征求客戶反饋意見的建議和技巧

1. 計劃一個合適的方法

通常情況下，你會向多個客戶發送郵件，要求他們填寫調查問卷。但你也可能決定向某個特定的客戶或客戶群征求反饋。每種情況都需要不同的方法，例如：如果你想針對某個特定的客戶，你可以提供一些背景資料，說明你為什么要問他們，例如：他們是一個新產品的測試用戶。

2. 保持簡短

在100個單詞以內的簡短郵件效果比較好。你的客戶是大忙人，所以這類郵件不需要太復雜，保持短小精悍，并有一個明確的行動號召（可以是鏈接或按鈕）即可。

3. 解釋你將如何處理反饋

如果客戶了解了你將如何使用那些反饋，他們就更有可能提供反饋，特別是如果你用它來使產品或服務體驗更好。另外，你也可以提供一些關于你收集和分析反饋的方法的細節。

4. 如果可能的話，使用插圖

就像上面提到的，你可以使用一個明顯的Call To Action按鈕，讓用戶點擊來參加調查。也可以根據你的品牌形象，使用一到兩個圖標和插圖，使郵件看起來更有趣。

5. 注意主題行

這很重要，因為你要確保客戶打開那封郵件。你可以使用客戶的全名，并提到他們將需要多長時間來完成調查，你也可以使用一些能提高打開率的詞語。

02 7個詢問客戶反饋的郵件模板

請隨意修改這些模板，并插入一些個性化元素。你也可以從這七個郵件模板中混合和匹配出一個最適合你的。

另外，主題放是用來給你靈感的，最好是根據你的收件人來定制它們。

第11524號外貿信函模板 ：征求客戶對產品/服務反饋意見的郵件模板

Can you take our 3-minute survey?

Dear [Customer name],

Thank you for using [your product]! We’d love to hear what you think of our [product/service]. Your feedback will help us determine what features to add and how we can make the product better for you.

If you have 3 minutes, please fill out our survey.

Thanks again!

[link to your survey 鏈接到你的問卷調查]

第11526號外貿信函模板 ：征求客戶對 customer support的反饋意見的郵件模板

Do you have any feedback for us?

Dear [Customer name],

You recently spoke with our customer support team and we’d like to hear about your experience. Any feedback you have on how we can improve the speed and quality of our service would be [awesome/most welcome]!

If you can, please take a moment to [answer a few quick questions] – it shouldn’t take more than 5 minutes. [link to your survey 鏈接到你的問卷調查]

Thanks!

第11527號外貿信函模板 ：征求客戶對相關培訓的反饋意見的郵件模板

How was your training session? (4-min survey)

Dear [Customer name],

We hope you’ve enjoyed getting to know our product so far. We’re committed to helping you use our platform to its full potential so you can [grow your business with us]. And that’s why we need your help.

Could you spare some time to fill out our survey? Our questions revolve around your training and onboarding sessions, so we can understand what works best for you. It shouldn’t take more than 4 minutes in total, but it’ll be of invaluable help to us.

[link to your survey 鏈接到你的問卷調查]

Thanks!

有些比較大型的產品或設備是需要對客戶進行培訓的，該郵件模板只適用于那些需要培訓客戶的場景。

第11528號外貿信函模板 ：征求客戶對最近訂單的反饋意見的郵件模板

Are you happy with your Acme experience? (4-min survey)

Dear [Customer name],

Thanks for shopping with us! We hope you’re enjoying your purchase

We’d like to ask for a favor – could you share your buying experience with us? It will take you about 4 minutes to complete our survey, but it’ll be invaluable to us for improving our services.

Thanks!

[link to your survey 鏈接到你的問卷調查]

第11533號外貿信函模板 ：請求B2B客戶為你的網站或案例提供客戶好評的郵件模板

Thanks for the shoutout! Can you give us a testimonial?

Hi [Customer name],

I hope you’re doing well! I saw that you gave us a shoutout on [Twitter/Facebook/LinkedIn] the other day – we were delighted! Thanks for your kind words.

I don’t mean to impose, but I actually want to ask for a small favor: we’re putting together a series of customer testimonials for [a case study/our website] and we’d love to have yours included.

Would you be interested in providing a few words on how you’ve been using our [product/service] and the value you’re seeing? Here’s a [link] where you can fill out your quote.

Thanks again,

這些類型的郵件最好由客戶經理或其他與客戶有過接觸的人發送。

第11534號跨境電商郵件模板 ：請求B2C客戶為你的網站或案例提供客戶好評的郵件模板

Thanks for the shoutout! We've a small favor to ask

Hi [Customer name],

We saw that you gave us a shoutout on [Twitter/Facebook/LinkedIn] the other day – we’re so glad you had a good experience with us!

We’re reaching out to ask for a small favor: we’re putting together a series of customer testimonials for [our website] and we’d love to have yours included.

Would you consider leaving a short quote about your purchase and your experience with [your company] in general? Here’s a [link] to a quick survey you can fill out (it won’t take more than 2 minutes).

Thanks so much,

第11535號跨境電商郵件模板 ：請求B2C客戶提供評論的郵件模板

Give us a review for a 10% discount

Dear [Customer name],

Thank you so much for shopping with y[our company]. We hope you’re enjoying [our product/your order]!

We have a small favor to ask – if you’re happy with our services, could you leave an online review on [Yelp/TripAdvisor/TrustPilot/Capterra 告訴客戶你希望客戶發布評論的第三方平臺]? It would mean the world to us 

As a way of saying thank you, we’re offering a [$15 coupon/10% discount on your next purchase/other].

Cheers,

（來源：紅板磚開發信）

以上內容屬作者個人觀點，不代表雨果跨境立場！本文經原作者授權轉載，轉載需經原作者授權同意。

（來源：紅板磚開發信）