開發(fā)信不宜太長，也不宜過短。某些老外的超短的開發(fā)信我覺得并不十分合適。 現(xiàn)在很多帖子都著重申明開發(fā)信應(yīng)該簡短，能一句話說明白的就不要啰嗦用兩句話。不過太過簡潔的開發(fā)信未必效果就好。下面就來介紹一下外貿(mào)開發(fā)信第一封要怎么寫？外貿(mào)開發(fā)信英文模板分享給大家。

結(jié)合客戶分析以客戶需求為中心，做好開發(fā)信的三個(gè)要素：

要素1：郵件標(biāo)題

好的標(biāo)題是客戶打開郵件的關(guān)鍵，站在客戶的角度有什么點(diǎn)能吸引他打開比如蹭熱點(diǎn)，世界杯，返校季等比如賣點(diǎn)，XX蘋果公司供應(yīng)商，XX競品供應(yīng)商，月銷100萬的XX產(chǎn)品

要素2：郵件正文內(nèi)容：

把開發(fā)客戶想象成談戀愛找對象，你的心思想找異性，異性才不關(guān)心。第一封開發(fā)信的主題應(yīng)該是你能給客戶帶來的核心利益點(diǎn)和你的價(jià)值主張（賣點(diǎn)）。

注意：這年頭大家都忙，所以郵件切忌不要長篇大論，內(nèi)容一多，客戶看都不看，就刪除了。簡單，直接，戳中要害即可。或許一兩句話，或許一個(gè)圖片，能足以表達(dá)你的賣點(diǎn)即可。開發(fā)信，別發(fā)附件，否則容易進(jìn)垃圾箱。

要素3：鉤子(術(shù)語：CTA，CALL TO ACTION)

基本的郵件簽名當(dāng)然是必不可少的。但是除此之外，要客戶主動(dòng)回復(fù)，需要有很大的產(chǎn)品吸引力。這里用鉤子就是提供一些有吸引力的東西，借此來刺激客戶回復(fù)郵件/主動(dòng)聯(lián)系。

外貿(mào)開發(fā)信模板模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the

strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requriements.

Should you have any questions,call me,let's talk details.

Best regards!

Leon

外貿(mào)開發(fā)信模板模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.

Tahnk you in advance!

Best regards]

外貿(mào)開發(fā)信模板模板三：

Subject: XX (products name) you need/ XX factory / xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .

This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....

If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name ( position)

company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

（來源：出海記事本）