事實上，80%的美國人會在感恩節前就已經開始了節日購物，尤其是那些容易在網上購買的消費者。

這意味著現在是時候開始制作節日電子郵件營銷信息了。事實上，電子郵件信息打開率早在10月就開始飆升。

為了給你提供一些靈感，這里有75個來自B2C和B2B的電子郵件營銷主題行，非常適合你的節日郵件營銷活動。

01 75個真實的郵件營銷subject lines

下面這些例子都是來自于真實的公司和真實的郵件營銷活動，下面例子中黑體字部分是具體的公司名字（就是采用了相應主題行的公司）

• Rip Curl: 5 reasons you need a SearchGPS this Xmas
• Freshbooks: Deliver Some Cheer this Holiday Season
• Food & Wine: 27 Recipes for a Holiday Cocktail Bash
• Joss & Main: Jingle Belles: Gifts for her, best-selling bedding & more on sale today
• Dot & Bo: Ring In The New Year – Plus: 12 Days of Christmas Gifting Starts Now
• Kate Spade: Last day! 30% off everything with our Cyber Monday sale
• Emergency Essentials: Black Friday Sale! Check Back Tomorrow To View the Deals!
• Steve Madden: Cyber Tuesday – 50% Off Clearance!
• Sports Authority: Hurry, Only Hours Left for Cyber Monday Savings!
• BevMo!: $20 Coupon! Save Big on Cyber Monday.
• Seafolly: All she wants for Christmas is S E A F O L L Y
• Birchbox: Free Boxes. Ohh Yeah.
• Skechers: Get BLACK FRIDAY savings all weekend at Skechers.com!
• Steve Madden: If You Open One Email This Black Friday…
• Finish Line: Black Friday Doorbusters END TODAY. Snag ’em before it slams shut.
• San Diego Chargers: Share the Joy, Bring a Toy To The Chargers Game
• J. Crew: It’s OK to have seconds (or thirds) of this sale
• Provisions by Food52: Gifting Made Easy: Free Shipping + Discounted Gift Cards + Our Best Picks
• Finish Line: Black Friday Doorbusters start now. Put down the drumstick.
• Vacationist: Gobble Up These Deals!
• Orbitz: Good gravy! 20% off
• Food & Wine: 15 Thanksgiving Drinks to Start on While Cooking
• Nordstrom: Black Friday Is Here Early
• Oribe: 10 Holiday Tips for Your Salon
• Lyft: You guys are amazing, you know that?
• Instacart: This week’s forecast? Stress-free holiday grocery shopping!
• Southwest: Snow Fare Like A Low Fare!
• De Beers: There’s still time…
• One Kings Lane: Post-Christmas grab bag: pick a present for yourself
• Anthropologie: Thanksgiving hosting, toasting & roasting must-haves
• Rapha: Last express shipping days for Rapha Gifts
• Monoprice: 10% OFF Site-Wide + Shop Our Holiday Gift Guide!
• Shutterfly: Just 3 days: get 50% off + NEW Disney Frozen Stockings
• Capsule: Christmas Deadline: TODAY – Best stocking stuffer ever!
• Travel Channel: Travel’s Best Holiday Attractions 2014/
• Musician’s Friend: Perfect last-minute gift–a gift certificate
• Papa Murphy’s: Don’t Get Your Tinsel in a Tangle…Let Us Help with Dinner!
• Groupon: Groupon’s Most Wanted This Holiday Season
• JetBlue: Up to 50% bonus – ’tis better to give AND receive!
• KSL Deals: Save 10% with Promo Code: Christmas10
• Utah Valley Massage Therapy: Last Minute Stocking Stuffer Ideas
• Bass Pro Shops: Final Hours! Stretch your payments for 6 months
• KSL Deals: 14 Awesome Gift Ideas
• Guitar Center: 12 Deals of Christmas—Updated Daily
• Cabela’s: You’ve made your list…
• Backcountry.com: For the Person that Has Everything
• Musician’s Friend: St. Nick’s here with two ways to save
• Audible.com: A Free Holiday Gift Just for Our Members
• Ancestry.com: Save big for Cyber Monday – give the gift of family
• Target: Pssst! Get the scoop on Black Friday
• De Beers: Find the Perfect Gift
• Bass Pro Shops: Save up to 25% on Santa’s Toy Shop!
• Monoprice: Holiday Gift Guide – Headphones & Earphones Starting Under $10
• Homestead Resort: Home for the Holidays at Homestead Resort
• Moovly: Create your own Season’s Greetings video in 10 steps
• Guitar Center: Alert: Cyber Monday Has Been Extended
• Doug Smith Subaru: Share the Love with your Community
• Rapha: Cold weather riding essentials
• Waves Audio: Waves’ Black Friday Sale Starts Now – Get a Free New Plugin
• ProAudioStar: ProAudioStar Will Beat ANY Black Friday Price PLUS Give You 15% Off Your Next Purchase
• Mystery Tackle Box: Merry Christmas From Karl VonDibble (And Mystery Tackle Box)
• Bonus: & Other Stories: Heading home for the Holidays?
• Bonus: Trouva: Girl Power Gifts ?
• Bonus: Madewell: New arrivals + gift guide = ??
• Bonus: Girls’ Night In: Issue #94: Thanksgiving pies, couch life, and cozy sweaters. ??
• Bonus: Dr. Axe: Click Quick. Last chance for a FREE $26 gift

• Team Tony Robbins: Your last chance to save in time for the holidays.
• Dale Carnegie Training: Be Bold This Holiday Season with Powerful Conversations
• Pureleverage.com: Your $1.00 Cyber Monday sale!!
• Voices.com: Cyber Monday Deal from Voices.com Coming Soon
• 3 Key Elements: Stressed Out by the Holidays? Body Language Tools to the Rescue!
• Pinterest Partner Team: This week: Create holiday boards and plan Pinteresty events
• SF-Marin Food Bank: Today is #GivingTuesday
• California Academy of Sciences: Unique Holiday Gifts for Everyone on Your List!
• The Leukemia & Lymphoma Society: #GivingTuesday is today!
• Friends of the Sea Otter: Adorable Sea Otter Gifts Available on Giving Tuesday
• Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition.
• The Marine Mammal Center: A Special Gift to Thank You for All You Do
• Just Give: Gifts that do good…and feel good
• Susan G. Komen: Holiday gift deadline is tomorrow

雖然這些節日的郵件主題行會給你靈感，但你也許也希望在你的主題行中加入更多創造力。以下是一些提示，可以幫助你創建一個優秀的節日郵件主題行。

關于節日郵件主題行的一些建議

1. 使用能提高轉化率的詞語和高級假日詞匯

當涉及到為電子郵件營銷信息創建有趣的主題行時，有一些特定的數據支持的詞可以提高轉化率。以下是一些在主題行中使用的高級詞匯，可以提高你的轉化率：

• Sale
• Off
• Now
• Thank you
• You
• New
• Exclusive
• Discover
• Be the first
• Instantly

你會注意到，每一個詞都能喚起人們的鏈接感、說服力、緊迫感，和興趣，所有這些都是幫助你進行假日銷售的必要條件。

你還應該考慮在主題行中使用表情符號，表情符號可以對節日主題行進行良好補充，可以幫助你的郵件在收件箱中脫穎而出。

2. 用節日詞語引起人們的興趣

你不僅要使用經過驗證的數據驅動的詞語來進行轉換，而且還要使用一些頂級的節日詞語來提醒訂閱者，你提供的是只有在假期才有的特別優惠。當你閱讀上面所有有趣的節日主題詞時，你會發現有幾個詞一直很突出，包括以下幾個。

• Holiday
• Christmas
• Black Friday
• Thanksgiving
• Gift/Give
• Shopping
• Last Chance/Minute
• Special
• Deals
• Save

當你可以的時候，將這些頂級轉換詞和頂級假日郵件營銷詞同時運用到你的主題行中，你就會享受到寫出優秀的假日營銷郵件文案所帶來的好處。

3. 在主題行中宣傳您的報價

另一個好的節日郵件文案的共同主題是在主題行中說明優惠，比如在主題行簡單地寫”offering free ground shipping”可以強化了這一優惠。

4. 提供解決方案

在主題行中提供優惠和促銷活動不僅很重要，解決客戶的節日購物問題也很重要。例如，有些人可能不知道在配偶的長襪里放什么，圣誕晚餐吃什么，或者如何找到完美的禮物。為這些類型的問題提供解決方案以及促銷活動可以帶來令人滿意和意想不到的轉化。

03 總結

當你為假期的郵件營銷做準備時，請記住，從感恩節到圣誕節只有29天。其實你沒有太多的時間來準備你的假日郵件營銷活動，也沒有太多的時間將你的信息發送給你的訂閱者。

希望這75個想法和技巧能幫助你寫出主題行，并且可以轉化為收入的增長和一個非常快樂的假期。（來源：紅板磚開發信）

以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者授權轉載，轉載需經原作者授權同意。

（來源：紅板磚開發信）