外貿直播成了熱點，雖然大概率你可能也不會出鏡做直播，但提前了解和準備一些商業演講用語是非常有必要的。因為不管你在哪個領域，總有一天你都要做一個演講。

一項研究發現，80%的人一想到公開演講就會感到非常緊張和焦慮，更不用說這個演講是用英文完成。下面的63個商業演講短語，可以幫助你構建下一個演講的結構，成為你下一個商業演講中重要武器，讓你減輕焦慮并且獲得效果。

1. 歡迎你的觀眾

開場白要跟大家打招呼，然后感謝大家的到來，以下是一些從正式和非正式的開場白。

• Good morning/afternoon/evening everyone. Thanks for coming. On behalf of Lego, I’d like to welcome you all to our offices.
• Hello everyone. I’d like to welcome you to Lego head office, I trust that you all found us okay.
• Hello everyone, I’m delighted to be speaking with you today.
• Hi everyone, I think we might still be missing a few people but I’m going to kick things off now so we have time to get through everything.
• Hello and thank you all for coming. I appreciate you being here on such a rainy Monday morning / last thing on a Friday afternoon.

2. 提出演講的主題

你的聽眾其實很清楚他們為什么要來聽你的演講，但簡單地重新提一下是很有幫助的。

• As you all know, I am going to be talking to you about CPC advertising best practices.
• In this presentation, I am going to walk you through some of the best practices in CPC advertising.
• For the next forty-five minutes, I am going to be speaking to you about the best practices in CPC advertising.
• By the end of this session, you will all know a little more about the best practices in CPC advertising.

3. 自我介紹

簡要地告訴聽眾你的姓名、公司和職位。另外你還可以提及任何其他信息，用來解釋為什么你有能力做這個演講。

• My name is Kenny Jones, and I am The Head of Marketing here.
• First of all, a little bit about my background. I am the Head of Marketing at Lego, and I have been with the company for seven years. Before that, I used to work for Booking.com where I…
• To introduce myself, my name is Kenny and I am the Head of Marketing at Lego.
• By way of an introduction, my name is Kenny and I head up the Marketing department at Lego.

4. 給出演講大綱

即使你的演講很短，但讓聽眾知道你即將討論的內容也是很有幫助的，這能讓你集中精力，確保他們聽到的是重要內容，而不是無休止的信息流。

• My presentation will take about 45 minutes and is divided into four sections. Section 1 is going to discuss…
• Since we only have 45 minutes to discuss this huge topic, I’m going to keep things brief. This talk will be divided into four sections. To start off…
• I thought it would be helpful to share a road map of what I’m planning to cover. This talk will be divided into four sections.
• I’m going to look at four different aspects of CPC advertising in today’s presentation. Number one…

5. 提出你的期望和規則

你想從你的聽眾那里得到什么？你介意被打斷嗎？還是你鼓勵大家一有問題可以隨時提問？大膽說出你的期望，這可以減少很多意外情況。另外，你還可以告訴大家你在演講過程中其他規則。

• If you have questions about anything, please kindly wait until the end of the presentation to ask them. We’ll have ten minutes for an open discussion at the end.
• Feel free to interrupt if you have any questions.
• If anything isn’t clear, put your hand up and I’ll do my best to answer your question.
• I’d be happy to answer any questions at the end of my talk.
• Unfortunately, photography isn’t allowed during this presentation.
• I would appreciate it if you could all put your phones on silent, or turn them off for the duration of this talk.

6. 開始演講的主體部分

你的聽眾現在對你的身份和期望有了很好的了解。現在有一屋子的眼睛等著聽你的專業知識。接下來，把你的話題變成一個問題可以幫助你順利開始。

• So, what is CPC advertising?
• Let’s start at the very beginning. Many people ask…

如果這不適合你，那就試試下面的短語，借此表明你的介紹已經結束了，正題部分很快就會開始。

• Without further ado.
• Let’s get started.
• I’d like to start by talking about…
• Let’s kick things off.

7. 開始一個新的部分

一旦你講完了某個部分/要點后，建議你嘗試著用一句話來概括它。然后你就可以利用下面的短語過渡到另一個部分。

• Okay so that’s Facebook ads. But what about Google ads? Well…
• Now let’s turn to Google ads.
• There’s a lot more to learn about that but since we’re pushed for time, let’s move on to Google ads.
• Next up: Google ads.
• Part two: Google ads.

8. 采用列舉

在古希臘，專業的公共演講者開發了一些技巧來吸引聽眾的注意力。其中之一是利用他們的手指上給自己的想法來編號，這樣聽眾就有了一個視覺上的強烈信號可以跟著演講者一起走。

如今，在PowerPoint上顯示項目符號列表的效果更好，以下是一些關于如何列出你的觀點的想法。

• There are five main advantages to this approach… firstly, … secondly, … thirdly, …
• There are three main reasons why people choose Google ads. It’s primarily because…but another key factor is…some people choose them because…
• There are five stages of the process. You start by… then, you should…after that,

9. 介紹你的視覺輔助工具

最好給你的聽眾一些東西來強化你的觀點。以下是一些短語，可以讓人們看到你希望他們注意到的東西。

• If you look at this graph, you will see…
• From this chart, we can understand how …
• As you can see from this infographic, our research indicates that…
• This chart shows our findings of a recent experiment we undertook. The y-axis represents… while the x-axis stands for…

10. 結束演講

商業演講通常是以總結作為結束，你可以用它來強化你的要點或回到你討論的問題上。

• That’s it on CPC advertising for today. In brief, we’ve covered …
• Well, that’s just about all we’ve got time for today, unfortunately. I hope you have learned something about CPC advertising.
• Well, that concludes my presentation today. To refresh your memory, the main takeaways are the following. Number one…
• That brings me to the end of my presentation. I hope you’re a little clearer on what CPC advertising is and when to use it.
• So to draw all that together, next time you think about CPC advertising, consider the following factors…. That’s all from me!

11. 讓聽眾參與討論

你已經說完了你的演講，而聽眾也聽到了新的信息。感謝他們的參與，然后如果你覺得時間允許的話，可以讓大家提問。

• Thank you for listening. We have five minutes left over. Are there any questions?
• Thank you for your attention, I hope you’ve found this session useful. I’d be happy to answer any questions.
• Thank you for listening. I’d now like to open up the floor to questions, so just raise your hand if there’s anything else you want to know.

當你收到問題時，不要覺得你必須直接跳進答案。你可以用下面的一句話為自己多爭取幾秒鐘的時間。

• Thank you for your question, Mike.
• That’s an interesting question.
• I’m glad you asked me that.

如果你不確定如何最好地回答某個問題是，不要害怕要求去問清楚提問者倒是是什么意思。還有就是當你不知道的時候，承認你不知道也是非常專業的。

• Could you clarify what exactly you mean by that, please?
• Are you asking about my experience or data from the industry in general?
• I’m afraid I don’t have those figures off the top of my head, but if you give me your email address at the end, I can follow up with you later.
• Unfortunately, that’s slightly outside of my area of expertise. However, I think you could almost certainly find more information on that by…
• That’s a great question and I have to say, I don’t know for sure, but my best guess would be that…

12. 與提問者溝通

為了真正展示你的專業知識，檢查你的問答是否真正幫助到了提問者。

• I hope that makes sense. Is that the kind of answer you were looking for?
• Does that answer your question?
• Feel free to come and grab me afterward if you want to discuss this further.

13. 感謝你的聽眾

• Thank you very much for your attention.
• Thank you all for coming, I really enjoyed speaking to you today and hope this session has been useful.
• Thanks for listening, do feel free to contact me via my website or email if you think of any further questions.

以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者授權轉載，轉載需經原作者授權同意。