如果你提出索評請求，10個客戶中有7個將留下評論，其中80%的評論來自跟進電子郵件，要求購物者提供有關產品的反饋。亞馬遜索評模板是亞馬遜FBA賣家從客戶那里獲得評論和反饋的絕佳方式。

正面評價越多，賣家評級越高，獲得“buy box”的幾率更高，因此銷量也會更高。如果你想獲得更多產品評論，那么可以參考下面的索評模板，以在不違反亞馬遜政策的情況下索要更多評論。

如何在亞馬遜上索要反饋？

據亞馬遜稱，以下是獲得反饋的認可方法：

以“Feedback Request”為標題直接聯系買家；

在包裝插頁上留下索要評價的請求。

亞馬遜提供以下示例文本供參考：

“Thank you for purchasing our products on Amazon.com. We strive to offer you the best value and service possible. Please take a moment to rate us as a seller on the Amazon.com website.”

這樣的索評請求沒有多大吸引力。請記住，客戶是人，因此如果文本更貼近真人的口吻，你就能獲得更多、更好的反饋。

索要反饋的模板

在大多數情況下，FBA賣家只能通過電子郵件請求反饋，因為他們無法在包裝盒中塞入小紙條或插頁。但是，如果你有帶有私人標簽的產品，則可以在產品包裝盒中放一小塊紙。在這種情況下，你可以索要關于產品的評價。

這些模板適用于使用電子郵件索要評價的亞馬遜FBA賣家，并且是在亞馬遜上索要反饋的優質模板。選擇一個可以幫助吸引客戶的模板，并在收到訂單后約5天將其發送出去。

亞馬遜訂單確認模板

這是你確認訂單可交付后發送的第一封電子郵件。通常，在客戶收到產品前幾天。

確認電子郵件是建立聯系，加強購買決策并提供附加價值的好方法。

Hi （買家名）

Thank you for your purchasing (product name產品名) from (Brand Name品牌名). Your order should be with you shortly.

We went to great lengths to ensure your product name was made from the finest materials. I hope you’ll enjoy it!

I’ve put together this video that shows you how to use (product name產品名) and X different uses so you get the most out of your (product name產品名).

If you have any questions or experience difficulties while using your (product name產品名), please get in touch and we’ll resolve it as quickly as possible.

You can reach us by replying to this email or (insert contact link插入聯系鏈接)

Regards

Name of Head of Customer Support客服名

亞馬遜收貨確認模板

客戶收到訂單之后，是你與他們進行確認的好時機。提醒亞馬遜買家反饋對你的業務有多重要，并提供一個鏈接以使他們留下評論。

Hi (Buyer’s First Name買家名)

Thank you for your order of (product name產品名). How are you enjoying your (product name產品名) so far? Hopefully, without any issues.

The Amazon community relies on people like you for feedback on (product name產品名) so potential customers have more information when making a buying decision. Two minutes of your time and a few words goes a long way.

You can leave a product review here (insert review link插入留評鏈接).

Don’t forget to let us know if there’s anything wrong with your order, and we’ll fix it immediately.

Regards

(Head of Customer Support Name客服名)

并非每個人都會對產品感到滿意，賣家最怕的是負面反饋。如果客戶直接與你聯系，那么你應立即為其提供幫助。

Thank you so much for your recent order. We wanted to check if the order met your expectations and see if you are completely satisfied.

If there are any concerns with the order, please let us know directly before leaving feedback so we can more quickly address them.

If the order met or superceded your expectations, please take a moment to leave us positive feedback.

如果你是FBA賣家，則你可以通過聯系賣家支持以刪除評論由亞馬遜引起的負面反饋評論。只要確保僅在知道問題是由FBA（不是你或你的產品）引起的情況下才這樣做。

解釋留評的原因

一些買家不會留下評論，因為他們擔心這會花費太多時間或精力。向他們解釋留反饋的過程不需要花多少時間，可能會促使他們單擊“review”按鈕。

Thank you so much for your recent order. To leave us positive feedback head to Your Orders and select Leave Seller Feedback. We greatly appreciate your time!

真誠的個性化電子郵件可以幫你從亞馬遜買家那里獲得積極的反饋。

Hi XXX,

Thank you very much for your recent order. I hope you are enjoying your copy of XXXX. If you have a moment, I would greatly appreciate your feedback on whether or not the book arrived on time and as you expected it.

Feedback helps me to be a better seller and lets other customers know what to expect from me. It also gives me a chance to address any unexpected issues that might come up during the warehousing and shipping process. Thanks again.

Warm regards,XXX

（來源：上評星推官）

以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者獨家授權供稿，轉載需經雨果網授權同意。