對于新手賣家而言，常常會感到困惑的問題之一是：如何選一個細分領域來聚焦產品。實際市場上并沒有所謂的“完美”利基，有的熱賣品類并不容易再復制，因為市場可能已經達到飽和。相反賣家選擇一些小眾且競爭沒有那么激烈的細分市場，才更有利可圖。

但“盲人摸象”式的嘗試可能會更容易讓你在栽跟頭，因為并非所有細分市場都是一顆搖錢樹。要真的選對產品，你還需要做足功課，通過系統化的工作來研究產品的整個市場情況。

為此本文盤點了31個細分品類并進一步細分成了650+的小類目，以供賣家參考。由于類目過多，本文將分為上下兩篇。

附：值得收藏！650+“小而美”的細分子類目超全盤點，誰會是你心中的No.1？（下篇）

1、時尚

毋庸置疑，時尚品類一直都是炙手可熱的利基市場之一。除衣服、鞋子、配飾等，時尚還包含許多子細分市場，包括：

·Handbags/手提包

·Belt Buckles/皮帶扣

·Belts/腰帶

·Collar Tips/領針

·Fascinators & Headpieces/頭飾和頭盔

·Gloves & Mittens/手套和連指手套

·Hair Accessories/頭飾

·Handbag Accessories/手袋配件

·Handkerchiefs/手帕

·Hats/帽子

·ID & Document Holders/證件夾

·Key Chains, Rings & Finders/鑰匙扣&吊環

·Organizers & Day Planners/記事本&日程計劃本

·Scarves & Wraps/圍巾&披肩

·Shoe Charms/鞋子吊墜

·Sunglasses & Fashion Eyewear/太陽鏡& 時尚眼鏡

·Ties/領結

·Umbrellas/雨傘

·Wallets/錢包

·Wristbands/護腕

2、醫療健康

醫療健康是另一個有前途的利基市場，擁有許多可盈利的產品和巨大的利潤空間。該類別下有許多子細分市場：

·Over-The-Counter Diabetic Aids/非處方糖尿病藥物

·Ear Care Products/耳部護理產品

·Feminine Care & Hygiene Products/女性護理及衛生用品

·First Aid Products/急救產品

·Foot Creams & Treatments/足霜及護理

·Hand Sanitizers/消毒殺菌潔手劑

·Hot & Cold Therapies/冷熱療法

·Medical Monitoring & Testing Equipment/醫療監控及檢測設備

·Over-The-Counter Medicine/非處方藥

·Pill Boxes & Pill Cases/藥盒

·Sexual Wellness Products/性健康產品

·Sleeping Aids/助眠產品

·Smoking Cessation Products/戒煙產品

·Squeezable Stress Relievers/可壓縮減壓產品

·Daily Living Aids/弱殘人用品

·Mobility Furniture & Fixtures/無障礙家具及裝置

·Mobility/Walking Equipment/移動及行走設備

·Orthopedic Products & Supports/骨科產品及支架

·Acupressure Supplies/按摩用品

·Acupuncture Supplies/針灸用品

·Aromatherapy Supplies/芳香療法用品

·Alternative Remedies Detox Pads/替代療法排毒墊

·Electrotherapy Devices/電療法設備

·Herbal Remedies & Resins/草藥及樹脂

·Homeopathic Remedies/順勢療法

·Ion Foot Baths/離子足浴

·Iridology Supplies/虹膜用品

·Light Therapy Devices/光線療法設備

·Magnetic Therapy Devices/磁治療設備

·Neti Pots & Cleansers/洗鼻壺及清潔劑

·Self-Help Audiovisuals/自助視聽教具

·Titanium Therapy Devices/鈦治療設備

·Electric Toothbrushes/電動牙刷

·Standard Toothbrushes/標準牙刷

·Air & Water Dental Flossers/水牙線

·Children's Oral Care Products/兒童口腔護理產品

·Dental Floss & Flossers/牙線

·Denture Care Products/假牙護理產品

·Mouthwash/漱口水

·Tongue Cleaners/舌頭清潔

·Toothbrush Replacement Heads/牙刷可更換刷頭

·Toothpaste/牙膏

·Teeth Whitening Products/牙齒美白產品

·Sexual Wellness Body Enhancing Devices/性健康身體增強設備

·Condoms & Contraceptives/避孕套和避孕藥

·Sex Lubricants & Lotions/性潤滑劑

·Sexual Fantasy, Fetish & Sex Accessories/性幻想，戀物癖和性配件

·Sex Toys/性玩具

·Sexual Remedies & Supplements/性療法和增補劑

·Contact Lens Care Solutions/隱形眼鏡護理液

·Contact Lens Cases/隱形眼鏡盒

·Eyeglass Cases/眼鏡盒

·Eye Drops & Wash/眼藥水及洗液

·Eyeglass Cloths & Sprays/眼鏡布和噴霧劑

·Eyeglass Frames/鏡框

·Eyeglass Straps & Cords/眼睛帶及繩

·Eyepatches & Eyeglass Patches/眼罩及眼鏡罩

·Low Vision Magnifiers/低視力放大鏡

·Prescription Glasses/驗光眼鏡

·Reading Glasses/老花鏡

·Eyeglass Replacement Lenses/研究更換鏡片

·Dietary Supplements/膳食補充劑

·Dietary Supplement Accessories/膳食補充劑配件

·Supplemental Energy Bars, Shakes & Drinks/補充能量棒，奶昔及飲品

·Herb & Botanical Dietary Supplements/草藥和植物性膳食補充劑

·Dietary Sports Supplements/飲食運動營養補充品

·Vitamin & Mineral Health Supplements/維生素和礦物質保健品

·Weight Management Supplements/體重控制補充品

·Appetite Control, Suppressants/食欲控制抑制劑

·Body Fat Analyzers/身體脂肪分析儀

·Weight Management Detox & Cleansers/體重管理排毒和清潔

·Weight Management Fat Burners/體重燃脂器

·Meal Replacement Drinks/代餐飲料

·Weight Management Scales/體重秤

·Weight Loss Kits & Accessories/減肥工具及配件

·Weight Loss Program Foods/減肥食品

·Weight Loss Supplements/減肥補充劑

3、珠寶

珠寶一直以來都是高利潤品類，這是一個專門針對女性的細分市場。盡管該品類的競爭同樣激烈，但其眾多子類別仍然利好：

·Engagement Rings/訂婚戒指

·Engagement & Wedding Ring Sets/訂婚及結婚戒指套裝

·Wedding & Anniversary Bands/結婚及紀念日對戒

·Bridal & Wedding Party Jewelry/新娘和婚宴珠寶

·Fashion Anklets/腳鏈

·Body Jewelry/貼身首飾

·Fashion Bracelets/手鏈

·Fashion Charms & Charm Bracelets/串飾及手鏈

·Fashion Earrings/耳環

·Fashion Eyeglass Chains & Holders/眼鏡鏈和支架

·Fashion Hair & Head Jewelry/頭飾

·Fashion Jewelry Sets/首飾套裝

·Fashion Necklaces & Pendants/項鏈和吊墜

·Fashion Pins & Brooches/胸針

·Fashion Rings/戒指

·Fashion Toe Rings/腳戒

·Fashion Wristbands/手鐲

4、男裝

目前男裝市場的潛力不容忽視，海外越來越多的男性開始注重穿著打扮。男裝本身就是細分市場，其又很多細分市場：

·Men’s Casual Shirts/男士休閑襯衫

·Men’s Dress Shirts/男士商務襯衫

·Men’s T-Shirts/男士體恤衫

·Men’s Athletic Apparel/男士運動裝

·Men’s Blazers & Sport Coats/男士運動夾克和運動外套

·Men's Coats & Jackets/男士外套和夾克

·Men's Jeans/男士牛仔褲

·Men's Pants/男士褲裝

·Men's Shorts/男士短褲

·Men's Sleepwear & Robes/男士睡衣和睡袍

·Men's Socks/男士襪子

·Men's Suits/男士西裝

·Men's Sweaters/男士毛衫

·Men's Sweats & Hoodies/男士汗衫和衛衣

·Men's Swimwear/男士泳衣

·Men's Underwear/男士內褲

·Men's Vests/男士背心

5、鞋子

鞋子是另一個在全球普遍的利基市場。無論你在哪里銷售，你都會發現鞋子的巨大市場。不同的國家、地區及場合都包含不同的流行款式，其子類別包括：

·Baby Shoes/嬰兒鞋

·Boy Shoes/男童鞋

·Girl Shoes/女童鞋

·Women’s shoes/女士鞋

·Men's Shoes/男士鞋

6、手表

市面上有很多不同類型的手表可出售。你甚至可以通過風格、人群等來進行區分：

·Antique Pocket Watches/古董懷表

·Modern Pocket Watches/現代懷表

·Pocket Watch Tools & Parts/懷表工具及零件

·Pocket Watches/懷表

·Key Ring Watches/鑰匙鏈手表

·Necklace Watches/項鏈手表

·Nurse Watches/護士手表

·Ring Watches/戒指表

·Watch Batteries/手表電池

·Wristwatch Bands/手表帶

·Watch Boxes, Cases & Winders/手表盒、表殼和上鏈條

·Watch Parts, Tools & Guides/手表零件及工具

7、電子產品

電子產品也是目前大熱炙的利基市場之一，其包含眾多子類別，包括電動牙刷、電動剃須刀以及手機配件等等。

·Binoculars & Monoculars/雙筒望遠鏡及單筒望遠鏡

·Binocular Cases & Accessories/雙筒望遠鏡盒及配件

·Telescopes/望遠鏡

·Telescope Parts & Accessories/望遠鏡配件

·Binoculars &Telescopes /雙筒望遠鏡及望遠鏡

·Camera & Photo Accessories/相機及相片配件

·Camera Drones/航拍無人機

·Camera Drone Parts & Accessories/航拍無人機零件及配件

·Camera Manuals & Guides/相機手冊和指南

·Digital Cameras/數碼相機

·Digital Photo Frames/數碼相框

·Film Photography Equipment/膠片攝影設備

·Camera Flashes & Flash Accessories/照相機閃光燈及閃光燈配件

·Camera Lenses & Filters/照相機鏡頭和濾光片

·Photo Studio & Lighting Equipment/攝像工作室及照明設備

·Camera Replacement Parts & Tools/相機可更換零件及工具

·Camera Tripods & Supports/相機三腳架和支撐

·Video Production & Editing Equipment/視頻制作和編輯設備

·Vintage Movie & Photography Equipment/復古電影及照片設備

·Accessory Bundles for Camera and Camcorder/照相機和攝像機配件套裝

·Camcorder and Camera Batteries/攝像機和相機電池

·Camera Battery Grips/相機電池握把

·Camera Cables & Adapters/攝像機電纜和適配器

·Camcorder Tapes & Discs/攝像機磁帶和光盤

·Camera & Camcorder Lights/照相機及攝像機燈

·Camera Cases, Bags & Covers/相機盒、包、套

·Camera Chargers & Cradles/相機充電器和支架

·Camera Cleaning Equipment & Kits/照相機清潔設備和工具

·Camera LCD Hoods/相機液LCD罩

·Camera Memory Cards/相機內存

·Camera Memory Card Cases/相機內存

·Camera Memory Card Cases Readers & Adapters/相機內存卡盒讀卡器和適配器

·Camcorder Microphones/攝像機麥克風

·Photo Albums & Storage Equipment/相冊和存儲設備

·Camera Remotes & Shutter Releases/相機遙控器和快門開關

·Camera Screen Protectors/相機屏幕保護器

·Camera Straps & Hand Grips/相機背帶和把手

·Underwater Camera Cases & Housings/水下照相機外殼

·Camera Viewfinders & Eyecup/相機取景器和鏡圈

·Camera & Photo Accessories/相機及相片配件

·Camera Lenses/照相機鏡頭

·Camera Lens Filters/鏡頭過濾器

·Auxiliary/Conversion Camera Lenses/輔助或轉換相機鏡頭

·Camera Lens Filter Rings & Holders/相機鏡頭濾環和支架

·Camera Lens Adapters, Mounts & Tubes/相機鏡頭適配器，支架和攝像管

·Camera Lens Caps/鏡頭蓋

·Camera Lens Hoods/鏡頭遮光罩

·Camera Tripods & Monopods/相機三腳架和單腳架

·Camera Stabilizers/相機平衡器

·Camera Tripod Heads/相機三腳架頭

·Vehicle Electronics & GPS/汽車電子及GPS

·Car GPS Units/汽車GPS設備

·Car GPS Accessories & Tracking/汽車GPS配件和跟蹤

·12-Volt Portable Appliances in Consumer Electronics/12伏便攜式電器消費電子產品

·Car Alarms & Security/汽車警報及防盜

·Car Audio in Consumer Electronics/汽車音響消費電子產品

·Car Video Monitors/汽車視頻監控

·Car Audio & Video Installation Equipment/汽車影音安裝設備

·Car Electronics Accessories/汽車電子配件

·Marine Audio in Consumer Electronics/船用音箱消費電子產品

·Car Radar & Laser Detectors/汽車雷達和激光探測器

·Cell Phones & Accessories- Electronics/手機及配件-電子產品

·Batteries- Cell Phones & Accessories/電池-手機及配件

·Cables & Adapters- Cell Phones & Accessories/電纜和適配器-手機及配件

·Cases, Covers, & Skins- Cell Phones & Accessories/手機殼、手機套及外殼-手機及配件

·Cell Phone Accessories- Cell Phones & Accessories/手機配件-手機及配件

·Cell Phone Parts- Cell Phones & Accessories/手機零件-手機及配件

·Cell Phones & Smartphones- Cell Phones & Accessories/手機及智能手機-手機及配件

·Chargers & Cradles- Cell Phones & Accessories/充電器及底座-手機及配件

·Headsets- Cell Phones & Accessories/耳機--手機及配件

·Screen protectors- Cell Phones & Accessories/屏保-手機及配件

·Smart Watches/智能手表

·Cables & Connectors/電纜及接插件

·Computer Components & Parts/電腦零組件

·Desktops & All-In-Ones-/桌面&一體機

·Drives, Storage & Blank Media/驅動器、存儲和空白媒介

·Enterprise Networking & Servers/企業級網絡及服務器

·Home Networking & Connectivity/家庭網絡及服務器

·Keyboards, Mice, & Pointing/鍵盤、鼠標和指向裝置

·Laptop & Desktop Accessories/筆記本電腦及臺式機配件

·Laptops & Netbooks/筆記本與上網本

·Manuals & Resources/手冊和資源

·Monitors, Projectors & Accessories/顯示器、投影儀和配件

·Power Protection, & Distribution/功率保護裝置及配電

·Printers, Scanners, & Supplies/打印機及掃描儀

·Software- Computer & Tablets/軟件-電腦和平板電腦

·Tablet & eBook Readers/平板和電子書閱讀器

·Tablet & eBook Readers Accessories/平板和電子書閱讀器配件

·Tablet & eBook Readers Parts/平板和電子書閱讀器零件

·Vintage Computing/老式計算機

8、游戲

不管是智能手機上的簡單游戲，還是功能強大的主機游戲或游戲機游戲，游戲主機及周邊產品迅速增長，以下是一些能夠給你帶來巨大收益的游戲細分市場

·Prepaid Gaming Cards/預付費游戲卡

·Replacement Parts & Tools/替換零件及工具

·Strategy Guides & Cheats/視頻游戲策略指南和技巧

·Video Game Accessories/視頻游戲配件

·Video Game Memorabilia/視頻游戲紀念品

·Video Game Merchandise/視頻游戲商品

9、嬰幼兒

該利基主要針對剛出生的嬰兒和蹣跚學步幼兒，你可以向新生兒父母出售很多不同玩具及配件等。

·Baby Gear/嬰孩用品

·Baby Activity Centers/嬰兒固定式活動中心

·Baby Gyms & Play Mats/嬰兒健身及游戲墊

·Baby Jumpers/嬰兒連體衣

·Baby Swings/嬰兒秋千

·Baby Bouncers & Vibrating Chairs/嬰兒吊椅及振動儀

·Baby Playpens & Play Yards/嬰兒護欄及游戲圍攔

·Baby Play Shades & Tents/嬰兒游戲遮陽板和帳篷

·Baby Walkers/嬰兒學步車

·Baby Monitors/嬰兒監視器

·Baby Proofing/嬰兒防護設備

·Baby Thermometers/嬰兒溫度計

·Baby Bed Rails/嬰兒床護欄

·Baby Car Window Signs & Decals/嬰兒車窗標志和貼花

·Baby Hearing Protection Earmuffs/嬰兒聽力保護耳罩

·Baby Safety Gates/嬰兒安全門欄

·Baby Shopping Cart Covers/嬰兒購物車套

·Toddler Safety Harnesses/學步安全帶

·Baby Scales/嬰兒秤

·Baby Bath Tubs/嬰兒浴桶

·Bath Tub Seats & Rings for Babies/浴缸座椅及浴盆環

·Baby Bathing Accessories/嬰兒沐浴配件

·Baby Bathing & Grooming Gift Sets/嬰兒沐浴和美容禮品套裝

·Baby Health & Grooming products/嬰兒保健和美容產品

·Baby Shampoos & Soaps/嬰兒洗發水和香皂

·Skincare for Babies/嬰兒護膚品

·Baby Towels & Washcloths/嬰兒毛巾

·Baby Wipe Warmers/嬰兒濕巾加熱器

·Baby Wipes/嬰兒濕巾

·Baby Changing Pads & Covers/嬰兒尿布墊

·Baby Cloth Diapers/嬰兒尿布

·Diaper Bags/尿布袋

·Diaper Covers/尿布套

·Diaper Disposal Supplies/尿布處置用品

·Diaper Stackers/尿布收納袋

·Baby Disposable Diapers/嬰兒一次性尿布

·Baby Swim Diapers/嬰兒游泳尿布

·Nursery Bedding Sets/兒童房床上用品套裝

·Crib Pillows/嬰兒枕頭

·Nursery Blankets & Throws/兒童房毛毯和休閑毯

·Nursery Bumpers/兒童房防護欄

·Crib Netting & Canopies/嬰兒床、蚊帳和檐篷

·Cribskirts & Dust Ruffles/裙和防塵褶邊

·Decorative Nursery Pillows/裝飾兒童房枕頭

·Crib Duvet Covers & Sets/嬰兒床被套及套裝

·Crib Duvet Inserts/嬰兒床羽絨被襯墊

·Nursery Mattress Pads & Covers/兒童房床褥和床罩

·Crib Pillowcases & Shams/嬰兒床枕套和枕套

·Nursery Quilts & Coverlets/嬰兒棉被及床罩

·Nursery Bed Sheets & Sets/嬰兒床單及套裝

·Nursery Sleeping Bags & Sleep sacks/嬰兒睡袋

·Nursery Boxes & Storage/嬰兒床護理盒及存儲

·Nursery Lamps & Shades/嬰兒床燈及燈罩

·Nursery Mats & Rugs/嬰兒床墊和地毯

·Nursery Mobiles/嬰兒床活動玩具

·Nursery Night Lights/嬰兒床夜燈

·Nursery Picture Frames/嬰兒床相框

·Nursery Wall Décor/嬰兒房房墻面裝飾

·Nursery Wall Letters/嬰兒墻面字母

·Nursery Window Treatments/嬰兒房窗戶裝飾

·Bedside Sleepers/床邊嬰兒床

·Baby Dressers/嬰兒衣柜

·Nursery Bassinets & Cradles/嬰兒搖籃

·Nursery Changing Tables/嬰兒尿布更換臺

·Nursery Crib Mattresses/嬰兒床床墊

·Baby Moses Baskets/嬰兒床籃

·Nursery Furniture Sets/嬰兒家具套裝

·Nursery Rockers & Gliders/嬰兒搖椅和吊椅

·Baby Bibs & Burp Cloths/嬰兒圍嘴

·Baby Food/嬰兒食品

·Baby Booster Chairs/嬰兒加高座椅

·Baby Bottle Feeding/嬰兒硅膠奶瓶

·Baby Bottle & Food Warmers/嬰兒奶瓶和食物加熱器

·Breastfeeding/Nursing/母乳喂養及護理

·Baby Cups, Dishes & Utensils/嬰兒杯、盤子和餐具

·Baby Food Grinders & Blenders/嬰兒食品研磨機和攪拌機

·Baby High Chairs/嬰兒高腳椅

·Baby Pacifiers/嬰兒奶嘴

·Pacifier Clips & Cases/嬰兒奶嘴夾

·Baby Teethers/嬰兒出牙嚼器

·Potty Training/如廁訓練

·Pregnancy Pillows/懷孕枕頭

·Strollers/折疊式嬰兒車

·Baby Feeding Supplies/嬰兒喂養用品

·Bath Accessory Sets/浴室配件套裝

·Bath Caddies & Bathroom Storage Equipment/沐浴用品架、浴室存儲設備

·Bathmats, Rugs & Toilet Covers/浴墊、地毯和馬桶蓋

·Medicine Cabinets/藥品柜

·Bathroom Mirrors/浴室鏡

·Non-Slip Bathroom Appliques & Mats/防滑浴室貼花和墊子

·Bathroom Scales/浴室磅秤

·Bathroom Shelves/浴室架

·Shower Curtains/浴簾

·Shower Curtain Hooks/浴簾掛鉤

·Bathroom Soap Dishes & Dispensers/浴室肥皂碟和分配器

·Tissue Box Covers/紙巾袋

·Toilet Brushes & Sets/馬桶刷及套裝

·Toilet Paper Storage & Covers/廁紙存儲及保護套

·Toothbrush Holders/牙刷架

·Bath Towels & Washcloths/浴巾和毛巾

·Bathroom Tumblers/浴室玻璃杯

·Wall Hooks & Hangers/墻鉤和衣架

10、床上用品

床上用品同樣銷路很好。一些新奇且樣式流行的產品尤其受歡迎。

·Bed Pillows/床上枕頭

·Bed Skirts/床裙

·Blankets & Throws/毯子和毛毯

·Bed Netting & Canopies/蚊帳和檐篷

·Comforters & Bedding Sets/棉被和被套

·Decorative Bed Pillows/裝飾床上枕頭

·Duvet Covers & Bedding Sets/被套和床上用品

·Mattress Pads and Feather Beds/床墊和羽絨床

·Pillow Shams/繡花枕套

·Quilts, Bedspreads & Coverlets/棉被、床罩和床罩

·Sheets & Pillow cases/床單枕套

11、家具

家具是室內裝飾中重要的部分，消費者喜歡挑選一些時髦又實用的家具來設計和裝飾他們的家。

·Armoires & Wardrobes/大型衣櫥和衣柜

·Bar Carts & Serving Carts/酒吧推車和服務推車

·Bar Stools/高腳椅

·Bean Bags & Inflatable Furniture/帶吸盤掛件及充氣家具

·Beds & Mattresses/床和床墊

·Bedroom Furniture Sets/臥室家具套裝

·Benches & Stools/椅子和長凳

·Bookcases/書架

·Cabinets & Cupboards/櫥柜

·CD & Video Racks/CD和視頻架

·Chairs/椅子

·Home Office Furniture/家庭辦公家具

·Dining Furniture Sets/餐廳家具套裝

·Dressers & Chests of Drawers/梳妝臺和抽屜柜

·Entertainment Centers & TV Stands/電視支架、電視柜

·Futons, Frames & Covers/日式床墊、框架、床罩

·Nightstands/床頭柜

·Ottomans, Footstools & Poufs/腳墊、腳凳和坐墊

·Screens & Room Dividers/屏風和隔斷

·Sideboards & Buffets/餐具柜

·Furniture Slipcovers/家具沙發套

·Sofas, Loveseats & Chaises/沙發、兩人沙發及椅子

·Tables/桌子

·Trunks & Chests/后備箱&箱子

·Vanities & Makeup Tables/梳妝臺與化妝桌

（來源：選品官）

以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者獨家授權供稿，轉載需經雨果網授權同意。