什么是Email Outreach?

字面上意思就是“郵件外展”，簡單講是通過郵件讓其他博主審核您的產品，網站，服務等，增加你的網站、商業目標完成。

根據Quora上的解釋是：

Email outreach means emailing people who can help you reach goals such as, but not limited to:

Growing traffic to your website 增加網站流量

Link building 外鏈建設

Guest posting 客座博客

Getting product reviews 獲得產品review

Promoting your content or business 推廣你的內容和商業

Getting more sales, subscriptions, or conversions 獲得更多的銷售、訂閱、轉化

Etc. 等等

在上一篇文章“最有效的10種外貿B2B網站海外營銷推廣方式”里有兩種方式都要涉及到外貿郵件Outreach，可見郵件Outreach的重要性！

我基本上每天都要寫Outreach email，主要是發給行業博主，Youtube KOL，行業牛人等。大部分還是有回復的，最終的合作能否達成還得看內容質量、Money、關系是否鐵…(和國內一樣）

為了讓更多的小伙伴高效做事，外貿狗飛哥特意整理了15種外貿郵件Outreach英文推廣模板，覺得不錯的就給個贊唄！

一. 客座博客郵件Outreach推廣模板 （Guest Post）

Guest post雖然沒有SEO反向鏈接那么強大，但是你做得好，它會為你的網站帶來大量的潛在用戶！

在高權威的網站博客發帖并不像以前那樣容易了，這些博主也知道他們網站的鏈接具有非常大的價值，所以他們對客座博客的審核越來越嚴苛。

你可以嘗試用這樣的Guest Post模板，成功率會大很多！

Subject: “Really appreciate this post” or “Care for free content?” Hey, [their name]! I’m a huge fan of [their blog]. I just wanted to reach out because I’ve really been enjoying your writing. In fact, I accomplished [something cool] from reading your blog post: [link to their blog post]. I know you’re busy, so I won’t waste your time. I’m reaching out because I had some ideas I think the [their blog name] audience would positively love, and I was wondering if you’d be open to a guest blog post. Here are the titles: [Title 1] [Title 2] [Title 3] To give you an idea of my writing style, here are two of my best posts: [Your post with the most shares][Your best-written post] Thanks for your time and consideration! I can’t wait to hear back from you. Cheers, [Your name]

二. 利用別人網站死鏈做外鏈

這是國外網站站長非常常用的一種做高質量外鏈的策略，國外叫做broken link building。

先用broken link check類的工具掃一下找到他網站的broken link, 然后告訴他，它的網站有死鏈，我有更好的鏈接替換。這樣嘗試獲得高質量外鏈。

在具體操作中，其實挺麻煩的，如果你一封郵件過去，很多站長直接去掉那個死鏈，然后不回復你。。。

所以你需要制作兩個郵件，不要一次告訴他哪里有死鏈，你的替換鏈接是什么。可以嘗試這樣的死鏈獲得外鏈的Outreach Email模板：

第一封，詢問對方是否有意愿看你的broken link list，吸引他回復。

Hey, [their name], I was digging around for information on [topic] today and came across your post: [link to their post]   This is great! Lots of good advice. I even [implemented something, learned something]   However, I did find some broken links there. Let me know if you’d like me to send you the list I made.”

第二封，發送broke links + replacement urls.

No problem!   Here are the broken links I found: [Broken Link URL] + [Replacement URL] BTW, I just wrote a post about [topic]: [post URL]   I thought it would be a great addition to the page.   Either way, hope this helps and keep up the great work!   Cheers, [Your Name]

三. 資源列表頁外鏈的Email Outreach

很多高權重網站都可能列舉了某項資源列表。例如電子元器件行業通過Ahrefs工具看到很多綜合技術站點都列舉了很多元器件購買地址。

例如：Colostate.edu 權重80多，而且還是edu資源。我就通過下面這個outreach模板搞到了一個外鏈。

類似于這樣的資源列表頁很多，這樣的鏈接質量也是非常高的。如何挖掘這樣的資源列表頁，可以看我之前的文章。

Email Outreach 模板：

Hey, [their name]!   I was digging around for information on [topic] today and came across your resource page: [link to resource page]   This is a fantastic list of resources. I didn’t even know about some of them.   If you’re interested, I actually just wrote a guide on [topic]: [your URL]   It might make a great addition to your page.   Either way, keep up the great work! Thanks for your time.   Cheers, [Your Name]

四. 利用“Guestographic”獲取外鏈的Email Outreach

SEO大神Brian Dean創作了Guestographic這個詞，他在“How to get backlinks”一文中提到了這個詞，意思就是infographics +guest posting，Guest Post信息圖的方式創造外鏈。

一旦你做了一個高質量的信息圖（使用信息圖工具），你就可以找幾個相關的細分網站，給他們發Outreach郵件，看看他們能否guest post你精心制作的信息圖。

郵件模板：

Hey, [their name],   I was on the hunt for information on [topic] this morning when I came across [their URL].   I really like that you [talked about something important, emphasized something, explained something].   I actually just put together an infographic on [topic].   As someone who writes about [topic] quite a bit, I thought you might get a kick out of it.   Let me know if you want to check it out.   Cheers, [your name]

五. 在你的網站上線前宣傳網站

找到行業的KOL（用KOL查找工具），博客大V，你就可以通過Email Outreach來建立聯系看他是否能幫助我們提前做好網站宣傳。

Email 模板：（Brain Dean經常這樣做！）

Hey, [their name], I just wanted to say, I’m a huge fan of your work. I especially loved [link to one of their recent posts]. Great stuff! [Insert key takeaway or funny comment] I’m actually publishing a post on [topic] next week. Being a master at [topic], I thought you might enjoy it. Would you mind if I sent you the link when it goes live to get your feedback? Thanks for your time, [your name]

如果你有博客頁面，你寫一個文章前，你給這些大佬發送這樣的email,如果有人有興趣，說明這個帖子主題可以，如果你發了很多，都沒人給你回復，可能表面你這個帖子主題有問題，別人不感興趣。

一旦你發布了Post后，你可以聯系那些回復“Yes”的人。

Hi [their name],   I just wanted to let you know that the post I talked about last week is live. [URL]   I’d really love to get your feedback. Would you mind leaving a comment on the post?   Thanks!

六. 文章上線后宣傳。

我的郵件里每天都有幾十封郵件，除了工作/客戶/合作等郵件。最多的郵件就是email outreach 關于我是否對他們的產品感興趣。如果我真的是他們的潛在客戶，我覺得我會看。但有些人真的是亂發，看標題我就直接扔垃圾箱了。我覺得文章類的Outreach好做一些，產品類的功利性太大，和你不熟的人，很難有成交的那一步。

文章上線后怎么做email?

Hey, [their name],   I noticed you’re really interested in [topic]. I’d even wager to say you’re something of an [industry] expert.   I was wondering if you’d mind taking a look at a post I just published about [topic]: [URL]   Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment.   Either way, keep up the great work!   Cheers,

七. 感謝那些公開喜歡或不喜歡你產品的KOL

這是SEMrush營銷總監分享的成功案例，也很有代表性。當KOL/博主公開喜歡或不喜歡你的產品的適合，這表明他真正的使用過你的產品，他這是在給你的產品做反饋建議，你感謝他表明改進態度，邀請他使用。。。

你的email 可以是這樣的：

八. 獲取真實的調查數據

這一個相對來說比較難，用Email做調查數據（調查帖子寫作內容/困擾問題等），花費別人太多時間的事，別人是不愿意做的。所以做這個調查，你一定要定位準確，找你的潛在用戶。

你可以試一下這個模板

Hey, [their name],   I’m reaching out because I noticed [something related, like their interest in your topic].   It seems like you really know your stuff.   In fact, I’d really love to get your input on [topic]. I put together a survey in order to [reason].   Could you please spare a couple of minutes to take the survey so I can get your insight? [URL]   Either way, thanks for your time.   Cheers, [your name]

九. 獲取評論/反饋

做B2C的網站很看重評論和反饋的，如果讓客戶購買后留下評論和反饋呢？

Hey, [their name],   Thanks again for ordering [product] from [your site]!   You helped us [accomplish a goal, like hitting an income level or selling X product].   Would you mind helping us accomplish one more goal?   We’re trying to [get X product reviews, get into the hands of X people, etc.]. To do that, we need you to leave a product review on your recent purchase.   It only takes 30 seconds. You can leave a review here: [URL]   Thank you – your review means a lot to us.   (Optional) As an added bonus we’ll give you [discount/freebie] for reviewing.   Cheers, [your name]

十. 溫暖你的銷售線索

國外營銷圈里有個詞：Cold Email, 冰冷的郵件？繼而有了Cold email marketing…這是什么鬼？

Cold email是你發郵件給還沒有任何關系的潛在用戶，相當于第一次和潛在用戶用email交流就是Cold email。Cold email是很難成交的，因為中間缺少了了解和信任，你需要做的就是利他思維。你可以嘗試這樣的操作溫暖你的銷售線索。

首先關注這個人的Linkedin，Facebook, twitter等社交媒體，你看一下他最近的動態，有什么大事（融資/生孩子/好玩的/有意義的等）發生，由這件大事給他一些關懷的慰問。

Hey, [their name],   Congratulations on your recent [round of funding/promotion/accomplishment/etc].   What you’re doing is going to impact [their industry] in a major way.   I look forward to seeing how you improve it and what you do next.   Cheers, [your name]

即使他沒有回復，下一封郵件他肯定記得你。

十一. Cold Email曲線救國方式

上面也講了Cold Email很難做，但是我看到了Hubspot處理的一個方式非常不錯。

Hey, [their name]!   Your website’s design is amazing! The visuals really enhance your message and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.   When I was looking at your site, though, I noticed a mistake made re: search engine optimization. It’s a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.   Regards, [Your name]

先夸一番潛在客戶的網站的設計，然后告訴他網站的SEO有些問題，你可以幫助他做的完美。曲線救國！

十二. 幫助潛在消費者賣掉他們的產品

假如你的潛在消費者的產品和服務配上你的產品之后，他的產品可能會銷售得更好，這個時候你可以用這樣得方式聯系他們。

Hey, [their name],   I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!   I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].   I actually sell [product or service] that can help you with that.   (Optional) Can you point me in the direction of [sales department/person who handles purchasing]? I promise to be brief and helpful.   Either way, keep up the great work! And let me know if there’s anything I can do to [help you with goal].   Cheers, [your name]

例如我的一個智能家居得潛在客戶，他得某個芯片是市場上性價比不高的，你覺得你的芯片能夠代替了他的這個芯片，他的產品性價比會提升很多，對他的銷售會非常有利。這種情況就適合這種outreach emailing.

十三. 必須通過電話溝通的情況

還是11里面的那種情況，但是如果一定需要電話溝通才能溝通清楚，怎么寫outreach email？

Hey, [their name],   I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!   I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].   My company actually works with people like you to help them achieve [goal].   Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.   Let me know if you’re available at:   [Date & Time] [Date & Time] [Date & Time] Either way, keep up the great work.   Cheers,

十四. 電話打完之后的郵件跟進

電話打完之后，你了解了客戶的基本情況，面臨的挑戰，需要解決的問題，就需要馬上跟進了

Hi [their name],   It was great chatting with you earlier today and learning more about how you [role] at [company].   I understand the issues you’re facing with [challenges discussed in conversation] and how they make it harder to [do X discussed in call].   As discussed, I’ve attached more information about our resources and how we can help you [achieve a goal] and solve [business problem].   Let me know if you have any additional questions and I’d be more than happy to chat again or follow up with an email. If not, I look forward to talking again on [date and time].   Cheers, [your name]

有人說PR Email Outreach還沒寫，哈哈見我下一篇文章專門講PR EMAIL outreach!

總結

這些模板都非常有用，希望做email outreach的都用起來，但是希望能活學活用，根據自己的特殊情況擅用。

忠告：

你的郵件不要看起來像統一發布的毫無情感的內容，必須制作有溫度有感情看起來像個朋友的推薦。

如果他們沒有回復你的第一封電子郵件，不要放棄，始終跟進。大多數的action都發生在后續行動中。

利他行為，不要只考慮到自己，考慮一下別人的體驗/時間！（來源：外貿狗營銷推廣）

以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者授權轉載，轉載需經原作者授權同意。