圣誕節外貿怎么做營銷？圣誕節怎么維護外貿客戶？

圣誕節臨近，對于辛辛苦苦經營起來的外貿客戶在這個重要的國外節日里，該如何去維護呢？

圣誕節給客戶送禮物

圣誕節對于一些外國客戶既然有重要的意義，那么趁著這個時機給客戶送禮就很容易給對方留下良好的印象，獲得客戶的好感。其實，在商務合作中為了維護客戶關系，給客戶送一些禮物在所難免，不管是圣誕節還是什么節日，送禮都沒有統一的標準，關鍵還是看對方是否感興趣、是否喜歡，這就非常考驗你對客戶的了解程度了。

圣誕節的祝福語和賀卡

圣誕節除了滿懷心意的禮物，祝福和問候也必不可少，比如：

Dear Andy, we are very lucky to meet you, I've learned a lot from you during our cooperation.

We'd like to send you a small gift to express our thanks, and send my best regards to you, your wife,and your cute son. Merry Christmas and Happy New Year.

We appreciate working with you and hope that the holidays and the coming year will bring you happiness and success.

During the holiday season, our thoughts turn gratefully to those who have made our success possible. It is in this spirit that we say thank you and best wishes for Christmas and New Year.

成交的客戶：

My dearest

Happy Christmas and new year!

Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.

May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.

Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.

未成交的客戶：

Dear XX,

Merry Christmas and happy New Year!

The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.

May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.

It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****（products）in the following days, hope you could feel free to contact with us, which is much appreciated.

Yours sincerely

對于質量一般的客戶，或者說是手里積累的大量潛在客戶資源，我們可以送上一份電子賀卡，但是我的建議是不要隨便找個模版圖片就給發過去了，賀卡里面的內容一定要是我們自己的，因為我們的目的不是為了祝福而祝福，而是通過祝福讓客戶記起你，記住你，這些點滴都是為了持續的客戶開發跟進做鋪墊。

學到了嗎？做好客戶維護營銷才能在外貿這一行業中順風順水~更多關于圣誕節專題：2019圣誕節預定爆款產品