常見凍結(jié)賬號(hào)原因與申述方法
銷售禁售產(chǎn)品
亞馬遜在guidelines中概述了所有禁售的產(chǎn)品,但是很難找到確切的禁售產(chǎn)品清單。亞馬遜禁售的一些產(chǎn)品包括:隨身攜帶的藥物、違法產(chǎn)品、某些品牌的保健及美容產(chǎn)品、特定品牌的玩具等等。如果亞馬遜得知你出售禁售產(chǎn)品,那么你的賬號(hào)就會(huì)被凍結(jié)。
銷售假冒產(chǎn)品
假冒產(chǎn)品銷售在亞馬遜上是個(gè)大問(wèn)題,這個(gè)問(wèn)題通常出現(xiàn)在電影、DVD、電子產(chǎn)品、美容產(chǎn)品及許多其他類別產(chǎn)品。即使產(chǎn)品直接從制造商那里出貨,但只要有人舉報(bào)你銷售假貨,賬號(hào)也會(huì)被凍結(jié)。
特別提醒:假冒產(chǎn)品和“inauthentic items(不正宗的產(chǎn)品)”不一樣。假冒產(chǎn)品是指假貨或仿冒的產(chǎn)品,而inauthentic產(chǎn)品理論上講是“真的產(chǎn)品”,但因?yàn)橄M(fèi)者從原始制造商以外的其他資源處購(gòu)買該產(chǎn)品,于是在亞馬遜眼里它就是inauthentic。 負(fù)面反饋
消費(fèi)者的負(fù)面反饋是每位賣家的夢(mèng)魘,客戶指標(biāo)(customer metrics)很大程度上取決于買家的反饋,
如果有一兩個(gè)負(fù)面反饋,你最好盡快提供退款,不然有賬號(hào)被凍結(jié)的風(fēng)險(xiǎn)。
賬號(hào)重復(fù)
不管由于什么原因,你想再開一個(gè)賣家賬號(hào)的話,那可能要三思下。亞馬遜使用了錯(cuò)綜復(fù)雜又非常具
體的算法來(lái)捕獲不守政策的賣家。你可以有兩個(gè)賣家賬號(hào),但是這樣做,其中一個(gè)賬號(hào)很有可能被凍結(jié)。
在賬號(hào)被凍結(jié)后新開賬號(hào)
賬號(hào)被凍結(jié)后,處理各種問(wèn)題可能很枯燥,但是不要在賬號(hào)被凍結(jié)后,用原來(lái)的網(wǎng)路和設(shè)備重新開新賬號(hào),
亞馬遜會(huì)通過(guò)后臺(tái)數(shù)據(jù)知曉,后來(lái)開的賬號(hào)也會(huì)被凍結(jié)的。
亞馬遜還經(jīng)常因以下原因凍結(jié)賣家賬號(hào):
1、延遲發(fā)貨
2、用過(guò)的產(chǎn)品當(dāng)新品賣
3、產(chǎn)品不完整
4、產(chǎn)品與描述不符/產(chǎn)品錯(cuò)誤
5、不正宗的產(chǎn)品
6、假冒產(chǎn)品
7、過(guò)期產(chǎn)品
希望以上列表能幫助賣家,如果違反了亞馬遜的政策,那么你將收到亞馬遜的賬號(hào)凍結(jié)郵件。亞馬遜凍結(jié)郵
件里,只會(huì)提到你的產(chǎn)品被下架,銷售資金被凍結(jié)。但如果你想回復(fù)亞馬遜賬號(hào)凍結(jié)郵件,你必須表示出不會(huì)
再違反政策,賬號(hào)分析師會(huì)花3分鐘的時(shí)間查看申訴,再?zèng)Q定是否恢復(fù)你的賬號(hào)。
亞馬遜賣家表現(xiàn)評(píng)估團(tuán)隊(duì)(Seller Performance Team)永遠(yuǎn)不會(huì)電話通知買家或賣家,一旦賬號(hào)被凍結(jié)了,包含行動(dòng)計(jì)劃、
精心撰寫的申訴是恢復(fù)賬號(hào)唯一的希望。那么,如何寫好申訴呢?為了這個(gè)答案,回答者提供了一個(gè)大綱,論述應(yīng)如何處理
亞馬遜管理信息庫(kù)。
1、首先要明白賣家表現(xiàn)評(píng)估團(tuán)隊(duì)并不管你是否會(huì)悲傷、也不會(huì)管個(gè)人問(wèn)題和銷售情況,這些信息與他們無(wú)關(guān),賬號(hào)分析
師看申訴只有3分鐘,在申訴里包含這些內(nèi)容,只會(huì)讓看計(jì)劃關(guān)鍵部分的時(shí)間更少。
2、亞馬遜的關(guān)注點(diǎn)主要在消費(fèi)者,我曾經(jīng)看過(guò)有些賣家銷售指標(biāo)很高,但賬號(hào)仍然被凍結(jié)了。不管你每周出售一本10
美元的書,還是每天出貨量達(dá)1萬(wàn),只要觸到了亞馬遜雷區(qū),亞馬遜的處理方法都是一樣的。
3、申訴目的是:向亞馬遜展示你已經(jīng)確切知道賬號(hào)為什么被凍結(jié)了,并承認(rèn)違反了政策,提供行動(dòng)計(jì)劃,讓亞馬遜相信
不會(huì)再違反政策。
4、亞馬遜對(duì)你的了解比你想象的要多得多,無(wú)論你使用任何策略,很有可能亞馬遜都知道了。
5、“行動(dòng)計(jì)劃(Plan of Action)”這一詞有欺騙意味,亞馬遜對(duì)賣家計(jì)劃要做的事情不感興趣,當(dāng)看到申訴時(shí),亞馬遜在
問(wèn)自己“賣家是否承認(rèn)了他的錯(cuò)誤?有沒(méi)有做一些事情還防止此類事件再次發(fā)生?記得在申訴里用上過(guò)去時(shí),不要給他們?nèi)?
何機(jī)會(huì)發(fā)現(xiàn)計(jì)劃里的錯(cuò)誤。如果你承認(rèn)錯(cuò)誤,列出處理措施,那么賬號(hào)就可能被恢復(fù)。
賬號(hào)凍結(jié)申訴范文
友善提示:請(qǐng)勿直接摘抄,直接模仿,只是提供模板和申請(qǐng)思路。 不承擔(dān)任何意外情況。賣家首先要了解清楚侵權(quán)的相關(guān)規(guī)則,做好產(chǎn)品的市場(chǎng)狀況分析,進(jìn)而做出自己的原創(chuàng)。
假貨及侵權(quán)申訴范文
Generic 原因申訴:
Generic侵權(quán)申訴.(此模版已成功申訴三個(gè)案例)
至于Generic侵權(quán)這個(gè)梗,咱們先看看亞馬遜官方對(duì)于Generic的相關(guān)解釋:
Brand information allows customers to determine the model and brand of the product they may purchase. These fields improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill out both fields: Brand & Manufacturer.
需要注意的是:不要在Brand和Manufacturer那里直接填寫自己的店鋪名,這是亞馬遜不允許的。非品牌或者白牌產(chǎn)品,在Brand那里填寫Generic,這是亞馬遜的官方規(guī)定。另外,Generic這樣的詞也是不可能被注冊(cè)成功的,因?yàn)檫@類詞根本不符合注冊(cè)的標(biāo)準(zhǔn)。
好了,那就見招拆招,被亞馬遜判為Generic侵權(quán)了到底如何申訴呢:
1,向亞馬遜說(shuō)明自己Brand那里填寫Generic是按照亞馬遜要求來(lái)的,自己并沒(méi)有違規(guī)也沒(méi)有侵權(quán)。
2,按照亞馬遜要求,提供相關(guān)的發(fā)票和資料,要什么提供什么。
3,再次重申,自己是個(gè)誠(chéng)信賣家,不會(huì)違反亞馬遜規(guī)則,請(qǐng)求亞馬遜給自己一個(gè)客觀公正的評(píng)判。
當(dāng)然,申訴的時(shí)候,態(tài)度誠(chéng)懇一點(diǎn),語(yǔ)氣溫柔一點(diǎn)。就算亞馬遜虐我千百遍,我依然待亞馬遜如初戀。
模板
Dear Seller Performance Team
Thank you very much for your attention.
After receiving your letter,we have carefully examined our products.We found that we did not exist violations.The reasons are as follows:
First of all,
Generic in English is intended to be "generic,not registered, non-patented".Brand Name is a required item when we release the products.And we fill the "Generic" as the brand name because it is said that"If your are not listing a branded product, use "Generic" in the brand attribute" on Amazon official website.
Strictly speaking,some neutral terms,no significant meaning of the words and some industry terms...
The so-called "Generic" involving trademark infringement is entirely accidental injury.
...
...
...
Sincere Regards
******(店鋪名)
范文
Dear Amazon seller support:
Thanks for your concern of our account. We received a notification on Jan. 23rd that our selling privilege has been removed cause we might sold counterfeit products.We immediately check our listings. (The related item: B0******, B0******)
Now we confirm that the two specified product are generic(no brand), we have also checked the brand and the Intellectual Property Rights (especially the Design Patents) on USPTO. It has not been registered in the local market, for example North America and Europe. The title, brand and description of our listing are mark as ”Generic” , which means that we never aim at misleading our customer, and we also never mean to infringe the Amazon Policy.
But as for your well-meaning warning, we will take actions to prevent it happen again:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately. We will also not use our seller name for Brand or Manufacturer information
3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.
4.Before we sell some product, we will confirm the intellectual property of the product. And we promise this will never happen again.
5.And now our brand is under applying, after Mar .18th ,we can submit the Brand Registration to Amazon, and then we will sell our own product which have the intellectual property rights as well as our own LOGO and package.
6. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
店鋪名
Seller Account: *******@**.com
Store: ******
假冒產(chǎn)品申訴:
親愛(ài)的賣家支持:
今天我收到亞馬遜的通知,說(shuō)因?yàn)槌鍪奂倜爱a(chǎn)品而取消了我的銷售權(quán),我立即查詢了亞馬遜說(shuō)的幾個(gè)產(chǎn)品。
首先作為一名剛在亞馬遜上銷售沒(méi)多久的賣家,我們?nèi)狈?duì)亞馬遜規(guī)則的認(rèn)知,沒(méi)有認(rèn)真去了解亞馬遜的規(guī)則和違禁品。其次,在亞馬遜提出的幾個(gè)產(chǎn)品里,我并不知道這個(gè)是一個(gè)品牌產(chǎn)品,對(duì)于這一點(diǎn)我感到很抱歉,我已經(jīng)刪除了亞馬遜提出的幾個(gè)產(chǎn)品,并永久不會(huì)再次銷售。
通過(guò)對(duì)我的店鋪指標(biāo)以及客戶反饋,我認(rèn)為亞馬遜應(yīng)該能夠認(rèn)識(shí)到我們是一家服務(wù)良好,產(chǎn)品質(zhì)量也很好的賣家。我們沒(méi)有收到客戶的投訴以及差評(píng)。我希望亞馬遜能夠考慮到這一點(diǎn)。如果恢復(fù)我的銷售權(quán),我后期銷售計(jì)劃如下:
1:首先我會(huì)很認(rèn)真去閱讀和了解亞馬遜的詳細(xì)銷售規(guī)則以及銷售產(chǎn)品范圍。
2:我會(huì)認(rèn)真檢查核實(shí)庫(kù)存以及我銷售的產(chǎn)品是否存在不符合亞馬遜要求的產(chǎn)品,一旦發(fā)現(xiàn)將立即刪除,并永久不會(huì)再次出售。
3:我會(huì)檢查我所有賣出的產(chǎn)品,如果客戶反映任何不滿意或者產(chǎn)品問(wèn)題,我將在12小時(shí)內(nèi)為他們解決問(wèn)題。
4:對(duì)于后期出售的新產(chǎn)品,如果有不確定的信息,我會(huì)立即咨詢亞馬遜,不會(huì)盲目任意的去銷售。
以上是我對(duì)這次亞馬遜取消我銷售權(quán)作出的應(yīng)答。我希望亞馬遜能夠再次提供給我們一個(gè)改過(guò)的機(jī)會(huì)。我們將以最大的努力和最認(rèn)真的態(tài)度去從事以后再亞馬遜上的銷售工作
期待你的回復(fù)
最真摯的問(wèn)候
名稱
Dear Amazon seller support:
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we sold counterfeit products.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault. We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.
Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
產(chǎn)品侵權(quán)申訴:
范文一
Dear Amazon,
Thank you for your busy schedule to read this email.
Our selling privileges been removed on April 21, 2015.
Before this, We have received policy warning from Amazon. We were warned the listing ASIN: B00KBUM3HC. Its intellectual property owner is Zhou Zhou. This product is our own uploaded in 2014, it is not following the sale. About its ownership, we believe that the Amazon's further investigation.
We know the consequences of infringement. I notice there is no “Rainbow Fox” brand name wall decals on my inventory but we still received the infringement of the other two warnings, and selling privileges were removed on the same day.
About infringement, We have taken the following improvement measures:
1.We emailed to property owners Zhou Zhou, we said the most sincere apologies for any inconvenience.
2.Check the Free Will of listings again, we has been closed and remove all possible infringement product.
3.We carefully examine and verify its intellectual property rights while creating the listing in the future.
4.Develop our own products and registered trademark, Create own high quality listings.
Review of the growth process of Free Will. Its sales have been rising trend. It contributed to the development of Amazon's. It has 300 feedbacks, positive feedback by more than 90%. It's health indicators are very good. We attentively manage it. Free Will is really important for us. It poured all of our efforts. We guarantee that don't violate amazon policy in the future.
Would you please give a chance for us and restore our selling privileges. Please!
We look forward to hearing from you.
Regards
被其他賣家投訴侵權(quán),留下郵箱聯(lián)系其他賣家:
寫給產(chǎn)權(quán)人
范文一
Dear Amazon seller support,
Thank you for your concern of our account.
I received a notification 4 days ago that my selling privilege has been removed because of buyer or rights owner complaints.
Your response to me request. you still need more information regarding my plan of action for complaints from rights owners regarding items that infringe their intellectual property rights
(What you can do
1. Contact the rights owner directly to resolve this dispute:
john@whitaker.law
kevinsoconnell@yahoo.com
minx267@comcast.net
Nightowlsmenageriecrnotice@yahoo.com
marlene@marlenewatsonart.com
audreyjeanne@earthlink.net
kevinsoconnell@yahoo.com )
Yes, I many times to contact the rights owners, but they didn't respond to me, please see the attached(01,02,03)
I am really sorry for what I did before.
Here are my detalied solutions:
1.I have already checked my inventory again and again, I deleted all products that may be infringing products, you can check it, and promise I will not sell any product infringing.
2.I will update my inventory, will list with new products every day to make my inventory large.Also I will develop more different kinds of products, set up my own brand.
3.I will learn America culture to know clear that famous brand or people, will not let this infringing problem appear again.
4.We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 8h in favor of the customer's right.
5. If there are sell any questions, we will immediately consult the amazon's help
I am always actively solve problems for customers. My account been suspended, I recognized the mistake deeply and correct it actively.
I really hope Amazon team can considering I am a new operator, my team and I pay a lot of effort on it. Beg your please that give us a chance to sell on Amazon again
Thanks for your time.
Looking forward to your reply.
Much thanks!
Best regards,
Sweetyoug
范文二
Dear Amazon seller support,
Thank you for your concern of our account.
I received a notification my selling privilege has been removed because of buyer or rights owner complaints.
You provided me with the following ASIN:
B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU.
I have already deleted all of the infringement listings the moment when I received the performance notification, andnd I make promise to Amazon, never will I sell any infringing products in the future, I Swear.
In fact I am a new arrival selling on Amazon and I did not mean to infringe the intellectual property rights because I did not know the picture would infringe the intellectual property rights.
At the same time, I did not receive any warnings from you or the rights owner befor, these days we check my all infringe notifications again and again, we have made an apologize sincerely to all the following right owner many times:
(1).john@whitaker.law
(2).kevinsoconnell@yahoo.com
(3).minx267@comcast.net
(4).Nightowlsmenageriecrnotice@yahoo.com
(5).marlene@marlenewatsonart.com
(6).audreyjeanne@earthlink.net
(7).kevinsoconnell@yahoo.com
Previously, my shop operated according to amazon's policy. Sales is good, and has received the customer high praise, you can check it. This is our first time to download this picture from Zazzle and also only downloaded once. We are really sorry for which we really do not know it could infringe the property rights to others. We did not receive any warnings and letters from you and the rights owner as well.
Then I'm going to provide you a detailed plan on that how to resolve this issue and comply with Amazon policies as following:
1: I have made a sincere apology to the rights owner as soon as we got the notification from you, and he have not replied us yet. We promised that we will not made the mistake again. trust me:)
2: I have reviewed all the listings in the “Manage Inventory”and have deleted the listings which may cause infringing to other rights owner. I will upload my own design products in the future.
3: I will not copy any pictures directly from Zazzle and any other website. I will not steal picture from internet, I have hired a professional designer to design products, this you can rest assured.
For what still don't know, we guess that there still have lots of potential, may be infringing items, maybe amazon yourself also don’t know it is infringe item in the future, for such products, we will take some measures as followed:
a.) When we see some uncertain items, we will consult Amazon for assist at the first time, if amazon reply us we can't list it, we will accept your suggestion. If you reply us we could list it, we would not list it at once, we will put the listing's tittle on the Google.
b.) We hope that we can get more cognition in infringing artworks,we intend to enhance communication between us and peers, I know some my friends who also sell on the amazon,for infringing, We are going to do a sharing of infringing information
I always work hard managing my only one store. I have paid the tremendous concentration on my store. You can see my account health is good.
Thank you very much for giving us the chance to find out the mistakes and correct them.
Could you please reinstate our selling privilege?
If there is any more needs to be corrected, please let us know and we will correct it.
Thanks for your help.
Best regards,
Sweetyoug