黑五要來了，大家最近忙得要冒煙了吧？然而百忙之中，也要避免在重要的時刻別因為一些小細節(jié)的錯誤讓自己的努力白費。在之前的文章中我們提到了，亞馬遜最近listing審查的范圍從圖片擴大到了標題，而今天我們就為大家分享服裝、配飾、鞋、包、行李箱、珠寶、手表7類產(chǎn)品的標題公式、要求及大量合規(guī)示例，助你輕松應對審查！

服裝標題創(chuàng)建公式

以下產(chǎn)品需要創(chuàng)建在服裝類目下：

Blouses & Shirts, Coats & Jackets, Dresses, Dungarees, Hoodies, Jeans, Jumpsuits & Playsuits, Knitwear, Leggings, Lingerie &Underwear, Nightwear, Shorts, Skirts, Snow & Rainwear, Socks & Tights, Sportswear, Suits & Blazers, Sweatshirts, Swimwear, Tops &T-Shirts, Trousers

標題公式：

父 ASIN

[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + [opacity*] + “pack of” +

[number of items]

[品牌] + [商品部門] + [款式] + [商品名] + [型號名稱] +[絲襪厚度*] “Pack of” + [商品數(shù)量]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名稱] + [顏色] + [尺寸]

請注意: Printed/novelty 產(chǎn)品：

[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + [color_name] + [size_name]

[品牌] + [商品部門] + [款式] + [商品名] + [型號名稱] + [顏色] + [尺寸]

Attributes (values from Inventory upload files)：

示例：

合規(guī)的產(chǎn)品詳情頁示例：

配飾標題創(chuàng)建公式：

以下產(chǎn)品需要創(chuàng)建在配飾（Accessory）類目下：

腰帶，帽子，圍巾，太陽鏡等。

標題公式:

父 ASIN

[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + “Pack of” + [number of items]

[品牌] + [商品部門] + [款式] + [商品名] + [型號名稱] + “Pack of” + [商品數(shù)量]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名稱] + [顏色] + [尺寸]

屬性（庫存文件中的值）：

示例：

合規(guī)的產(chǎn)品詳情頁示例：

手表標題創(chuàng)建公式：

以下產(chǎn)品需要創(chuàng)建在手表類目下：

Wrist Watches, Fashion Smartwatches, Pocket & Fob Watches

標題公式:

[brand_name] + [target_audience_keyword] + [display_type] + [watch_movement_type] + "Watch" + “with”+ [band_material_type] + “Bracelet” + [part_number]

[品牌] + [目標消費群體] + [展示類型] + [機芯類型] + “Watch” + “with”+ [表帶材質類型] +“Bracelet” + [制造商零件編號]

屬性（庫存文件中的值）：

合規(guī)標題示例：

合規(guī)的產(chǎn)品詳情頁示例：

鞋靴標題創(chuàng)建公式：

以下產(chǎn)品需要創(chuàng)建在鞋靴類目下：

Boat Shoes, Boots, Clogs & Mules, Espadrilles, Flip Flops & Thongs, Lace-ups, Loafer Flats, Safety Shoes & Boots, Sandals, Slippers,

Sports & Outdoor Shoes, Trainers, Ballet Flats, Court Shoes, Mary Janes

標題公式：

父 ASIN

[brand_name] + [department_name] + [model_name] + [style_name] + [product_name]

[品牌] + [商品部門] + [型號名稱] + [款式] + [商品名]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名稱] + [顏色] + [尺寸]

示例：

合規(guī)的產(chǎn)品詳情頁示例：

包類商品標題創(chuàng)建公式：

以下包類產(chǎn)品需要使用下面的標題公式：

Backpacks, Handbags, Clutches, Cross-Body Bags, Hobos & Shoulder Bags, Satchels, Top-Handle Bags, Totes, Wristlets, Bags & Wallets

標題公式：

父 ASIN

[brand_name] + [department_name] + [model_name] + [style_name] + [product_name]

[品牌] + [商品部門] + [型號名稱] + [款式] + [商品名]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名稱] + [顏色] + [尺寸]

示例：

合規(guī)的產(chǎn)品詳情頁示例：

行李箱包標題創(chuàng)建公式：

以下產(chǎn)品需要創(chuàng)建在行李箱包類目下：

Accessories, Backpacks, Business & Laptop Bags, Gym Bags, Handbags & Shoulder Bags, Messenger Bags, School Bags, Pencil Cases & Sets, Shopping Bags & Baskets, Suitcases & Travel Bags, Umbrellas, Waist Packs, Wallets, Card Cases & Money Organizers

標題公式：

手提箱和旅行包/Suitcase and Travel Bags

[brand_name] + [style_name] + [model_name] + [item_length] + [item_dimensions_unit_of_measure] + [volume_capacity_name] + [volume_capacity_name_unit_of_measure] + [ number_of_wheels] + “Wheels” + [color_name] + [lock_type]

[品牌] + [款式] + [型號名稱] + [商品長度] + [商品長度單位] + [容量] + [容量單位] + [輪子數(shù)量] + “Wheels” + [顏色] + [鎖類型]

行李箱套裝/Luggage Sets

[brand_name] + [style_name] + [model_name] + [number_of_items] + “pcs”+ [color_name]

[品牌] + [款式] + [型號名稱] + [商品件數(shù)] + “pcs”+ [顏色]

旅行配件/Travel Accessories

[brand_name] + [style_name] + [model_name] + [color_name]

[品牌] + [款式] + [型號名稱] + [顏色]

其他/For the rest product types

[brand_name] + [style_name] + [model_name] + [volume_capacity_name] +

[volume_capacity_name_unit_of_measure] + [color_name]

[品牌] + [款式] + [型號名稱] + [容量] + [容量單位] + [顏色]

示例：

合規(guī)的產(chǎn)品詳情頁示例：

珠寶首飾標題創(chuàng)建公式：

以下產(chǎn)品需要創(chuàng)建在珠寶首飾類目下：

Necklaces, Bracelets, Earrings, Rings

標題公式:

[brand_name] + [target audience*] + [metal_stamp] + [metal_type] + [stone_shape] + [gem_type] + [size_per_pearl] + [product_name] + [Defining Features]

[品牌] + [目標消費群體*] + [金屬材質與含量] + [金屬類型] + [寶石形狀] + [寶石] + [珍珠尺寸] + [商品名] + [定義特征]

屬性（庫存文件中的值）：

示例：

合規(guī)的產(chǎn)品詳情頁示例：

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