在講亞馬遜侵權申訴之前，先跟大家分享幾個案例~

案例1：賬戶后臺Legal Name和收款賬戶名稱不一樣，亞馬遜一直問兩者之間什么關系，怎么證明兩者之間的關系。就好像國內的證明你爸是你爸，而且還遇到過多次被要求證明的。

這種的就一定要在最開始就避免填寫了不一致的內容，否則后悔莫及。

案例2：歐洲賬戶注冊使用了跟法人不同的信用卡，亞馬遜也會一直問兩者之間什么關系，怎么證明兩者之間的關系。要證明你媽是你親媽。

所以歐洲注冊一定要注意信用卡用法人的，避免以后后悔莫及。

案例3：賬戶后臺涉及到人名的，不要隨意的調換順序，要保持一致。Zhang San就一直寫Zhang San, San Zhang就一直寫San Zhang，也就是永遠保持一致。

所以還是后臺信息要一致的問題，避免以后后悔莫及。

案例4：看到別人的賬戶都在銷售一個從1688進貨的產品，也不排查產品是否侵權，就直接上架開始銷售，然后賬戶Over。

不管是自建還是跟賣，第一件事就是要排查這個產品是否會侵權。真的不要后悔。

案例5：提交資料的真實性。這一點也是我一直在朋友圈和其他地方總是提起的。很多賣家盆友或圖方便或圖快就直接把需要提交的資料直接PS，那么很有可能導致店鋪都掛掉。

真的真的，亞馬遜的檢測機制這么神了，如果你還認為提交假的資料可以通過的話，那也真的會后悔莫及了。

小案例就講這幾個小的，下面進入正題，今天我們主要講講亞馬遜侵權之后賬戶被封如何正確申訴。

案例分析：被商標持有者/專利持有者投訴侵權

申訴要點：

1.第一時間下架侵權產品不要抱有僥幸心理，并檢測整個店鋪是否有類似產品全部下架。

2.聯系郵件中給出的投訴者，承認錯誤無心之失，言辭懇求，告知已經下架產品承諾不再銷售他們品牌的產品并抄送給亞馬遜notice郵箱。

3.申訴信:

-資料上有進貨發票和其他有效證明可以提交作為輔助

-說明已經在第一時間刪除產品并保證不在銷售

-加大產品品牌/專利/真偽方面的檢測 100%確定沒有問題才會上架

-組建專人團隊負責核查產品信息:外觀/品牌/工廠資質等

-提供供應商的聯系信息管網等證明有正規的進貨渠道

-保證不再犯錯

亞馬遜侵權申訴信一次性通過郵件：分析賬戶具體情況導致問題的具體原因很重要！！有的放矢，才能源頭自有活水來。

Dear sir/madam,

Thanks for your patience about our issue. We extremely apologize for the inconvenience to you.

We got to recognize that we made a mistake and may infringe the intellectual property rights of others. When we received your email about this issue we have created remove order of our FBA stock to prevent the similar complaint. Now we have send an email to

amazonsupport@XXX.com

at June 15, 2017 plead them to withdraw the complaint and we have to make a commitment to them: we will never sell this products again in the future and to our behavior made the most sincere words of apology, and we also Cc the email to Amazon, but we haven’t received any responded up until now. We will keep our eyes on this issue and I hope that we can find an amicable solution to this issue through the consultation process.

We take the following measures after we got your email:

1. Since we got the Warning Notice of Intellectual Property Rights Infringement about our ASIN: 侵權的ASIN碼 may infringe the intellectual property rights of others, we have remove all the inventory stop selling at first time, now we have deleted this listing now and we no longer sell it again.

2. We have contact the rights owner for retracting the complaints and made the most sincere words of apology, but we haven’t received any responded up until now, we will closely watch the reply.

About this issue, we have taken the following steps to help us to resolve the issue and prevent similar complaints.

1. We have checked all the listing detail from title, image, description and bullet point to ensure have no information in misunderstanding. And we are firmly deleting all the listings that could show any signs of conflicts with intellectual property rights.

2. We have establish the professional handling team to take care of listing 100% match on description, images, bullet points, & search terms, etc. Never make more mistakes of the Product Design or Brand.

3. We have organized our own research department to make sure we can sell our own products with our own design & model instead of purchasing from our supplier, to prevent any possible infringement problems on Trademarks & Packages & Design.

4. All of the email or complaint answered and resolve under 24 hours. Provide a good after-sales service.

Hope you can give me a chance again. If there’s any other information you need, please feel free to contact us.

Yours sincerely,店鋪名 Appeal Service

Tips：

作為跨電賣家，在運營中一定要做好防止侵權的把控，從選品階段開始，就要考慮是否涉及到專利（發明專利，外觀專利等）侵權，而在發布產品階段，也要避免把別人的品牌寫在自己的Listing中去。《亞馬遜運營必備的10項技能》詳細講解了商標查詢及品牌備案的方法，大大降低侵權或被侵權跟賣的風險。另外還有一些侵權投訴的處理辦法分享給大家。

以上內容屬作者個人觀點，不代表雨果網立場！如有侵權，請聯系我們。