即使亞馬遜的政策早已明文規(guī)定，并且多次修改相關(guān)政策，針對產(chǎn)品評論的真實性進行嚴(yán)厲打擊。但仍然有很大一部分賣家鋌而走險，在對政策解讀不夠的情況下，利用各種方式嘗試對買家進行索評，導(dǎo)致非常嚴(yán)重的后果。

其實大部分賣家對亞馬遜相關(guān)政策的理解仍然十分模糊，僥幸心理作祟，而導(dǎo)致一失足成千古恨。注意，前方干貨，高能預(yù)警！

7條讓賣家避免采坑的建議：

原文：

1. Don't ask for a review if the product was purchased at a discount or with a coupon.

2. Don't ask buyers for a positive review.

3. Don't tell buyers what to write, give them examples or hound them to leave a review.

4. Don't ask buyers who leave you positive seller reviews for a product review. (That's called selecting your reviewer)

5. Don't keep sending sellers emails when they've asked to be removed.

6. Don't ask friends or family to leave you reviews (it is still happening!).

7. Don't pay for bloggers or other off-platform reviewers (Amazon will suspend you).

譯文：

1. 若這個產(chǎn)品是在有折扣或者是在優(yōu)惠券的情況下購買的，不要向買家索要評價；

2. 不要向買家索求好評；

3. 不要嘗試告訴買家留評內(nèi)容，給予贈品或是誘導(dǎo)他們留評；

4. 不要向已經(jīng)留過Feedback的買家索求Review,因為這樣叫選擇留評者；

5. 若買家已經(jīng)嘗試在去除評論了，不要再發(fā)送賣家郵件；

6. 不要讓朋友或者家人幫忙留評；

7. 不要聘請博客紅人或者其他不是亞馬遜平臺的評測者留評。

那要怎樣才能安全地給買家發(fā)郵件？

郵件要以售后郵件形式發(fā)出，eGrowthPartners建議最好能在買家收到產(chǎn)品后，就馬上能讓其收到一封售后郵件。這封售后郵件的內(nèi)容先要談及Handling Problems（操作性的問題），之后再提索求反饋。注意，處于安全考慮，最好只索求Feedback（反饋）！

以下是由eGrowth Partners提出的優(yōu)質(zhì)模板，僅供參考！

Handling Problems

If you have any questions about our product or if your experience with us was less than perfect in any way, please contact us immediately at [insert link] so we can make it right for you!

We hope you love your new [insert product name]! If you have any questions or if your experience was less than perfect in any way, please let us know so we can make it right [insert link].

Sometimes when a product is delivered by mail it gets damaged in shipping. Or maybe it's not quite what you wanted. It may not fit right. You may have changed your mind. We understand and we are here to help!  Click [here] for easy returns with Amazon or click [here] if you have a question. We want to make it right for you.

Asking for Feedback

Please take a moment and share your experience with others! [insert link] We use customer feedback like yours tocontinuously improve our products.  Other customers on Amazon rely onreviews to make informed decisions. Thanks for helping to make Amazon abetter place to shop!

It has been a few days since your [insert product name] was delivered and we hope you are enjoying our product.  As a small business, feedback from our customers means the world to us. We rely on people like you to let us know what we are doing right and where we could improve.  Would you mind sharing your experience with others? [insert link] Thank you!

看完對比下之前寫的模板，只能感嘆，老外客戶確實要用老外的思維去對付！

當(dāng)然文章最后也提到，這不是唯一方法，參考完模板后，建議賣家們根據(jù)自己情況總結(jié)出自己的套路（套路得人心），在不違反亞馬遜政策的情況下索評！

以上內(nèi)容屬作者個人觀點，不代表雨果網(wǎng)立場！