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2024-11-22 09:33
快到12月，又要開(kāi)始做新一年的規(guī)劃了。
提前規(guī)劃社媒日歷可能對(duì)一些小伙伴來(lái)說(shuō)是一件不容易的事情，但本文會(huì)先幫你搞定全年的重點(diǎn)營(yíng)銷(xiāo)日歷。剩下的大家根據(jù)自己公司實(shí)際情況再補(bǔ)充一些重要日子和營(yíng)銷(xiāo)主題進(jìn)去。
我們先來(lái)談?wù)劄槭裁磧?nèi)容日歷至關(guān)重要：
使規(guī)劃更具戰(zhàn)略性
確保你抓住每個(gè)機(jī)會(huì)吸引受眾，不會(huì)錯(cuò)過(guò)重要日期
它能幫助你保持一致的發(fā)布時(shí)間
防止最后一刻才緊急準(zhǔn)備內(nèi)容
更好的資源分配
幫助追蹤季節(jié)性趨勢(shì)
January 01: New Year’s Day
January 04: World Braille Day& National Trivia Day
January 05: Golden Globe Awards
January 11: National Human Trafficking Awareness Day
January 14:National Dress Up Your Pet Day
January 20: Martin Luther King Jr. Day(US)
January19: National Popcorn Day
January21: National Hugging Day
January23: National Pie Day
January24: International Education Day
January24: National Compliment Day
January28: National Data Privacy Day
January28:Global Community Engagement Day
January 29:National Puzzle Day
January 29:Chinese New Year
January31: National Hot Chocolate Day
案例：New Year’s Day
除了對(duì)新年的期待，我們還可以在社媒回顧過(guò)去一年的點(diǎn)滴，分享精彩時(shí)刻。回顧你品牌的成就、里程碑和經(jīng)驗(yàn)教訓(xùn)。
就像下面的品牌discoverneom那樣，無(wú)疑，這是個(gè)成功的內(nèi)容方向，該帖子吸引了297萬(wàn)的播放量，不少粉絲在下面評(píng)論Wow incredible.
February 02: Groundhog Day
February 02: Grammy Awards
February 04: World Cancer Day
February 09: Super Bowl Sunday
February 13: Galentine’s Day&Galentine’s Day
February 13: Internet Friends Day
February 13: World Radio Day
February 14: Valentine’s Day
February 17: Random Acts of Kindness Day
February 18: Drink Wine Day
February 20: National Love Your Pet Day
February 20: World Day of Social Justice
February 22: National Margarita Day
February 23:World Understanding and Peace Day
案例：Valentine’s Day
Pandora品牌的“Little Acts of Love”營(yíng)銷(xiāo)活動(dòng)邀請(qǐng)用戶(hù)分享他們的個(gè)人愛(ài)情故事，使用標(biāo)簽 #PandoraLittleActsofLove。鼓勵(lì)用戶(hù)生成內(nèi)容，回想那些讓情侶關(guān)系變得特別的小事。
圖片來(lái)源：Pandora
Quip電動(dòng)牙刷則是在海報(bào)使用簡(jiǎn)潔而鮮明的紅色心形背景吸引注意力。
圖片來(lái)源：Quip
Cheerios 品牌通過(guò)以情人節(jié)為主題的限量產(chǎn)品，讓早餐成為充滿(mǎn)樂(lè)趣和浪漫的時(shí)刻。
圖片來(lái)源：Cheerios
以下是一些情人節(jié)標(biāo)題的靈感，希望對(duì)你有用：
The first best is falling in love. Second best is showing your love with ____________. [insert your product]
All you need is love. But don't let your other half get hungry this Valentine's Day. Book now!
What's a _________ [insert buyer persona] favorite thing about Valentine's Day? All the _________. [insert a word with double meaning]
A gift as __________ [insert adjective that describes product] as your love.
Treat yourself this Valentine's Day with our __________. [insert offer]
March 01: Zero Discrimination Day
March 02: National Read Across America Day
March 03: World Wildlife Day
March 07: National Cereal Day
March 07: National Day of Unplugging
March08: International Women’s Day
March 09: Daylight Savings Time
March10: National Napping Day
March14: World Sleep Day
March14:Pi Day
March15: National Consumer Rights Day
March17: St. Patrick’s Day
March18:Global Recycling Day
March 19: National Let’s Laugh Day
March 20: Start of Spring
March20: International Day of Happiness
March21: World Down Syndrome Day
March21: World Poetry Day
March22: World Water Day
March23: National Puppy Day
March23: World Meteorological Day
March25: International Waffle Day
March27: World Theatre Day
March30: Doctors’ Day
March30:Mother’s Day (UK + Ireland)
March31: International Transgender Day of Visibility
案例 St. Patrick’s Day
圖片來(lái)源：Instagram
April 01: April Fools’ Day
April 02: Autism Awareness Day
April 02: National Walking Day
April03: National Burrito Day
April04:Walk to Work Day
April05: Deep Dish Pizza Day
April07: World Health Day
April07: National Beer Day(US)
April10: National Siblings Day
April11: National Pet Day
April12: National Grilled Cheese Day
April12: International Day of Human Space Flight
April15: Tax Day(USA)
April15: World Art Day
April17: National High Five Day
April18:Good Friday
April 20:Easter Sunday
April 21:Easter Monday
April21: World Creativity and Innovation Day
April22: Earth Day
April 23: World Book Day
April28: National Superhero Day
April29: International Dance Day
案例 April Fools’ Day
漢堡王經(jīng)常用愚人節(jié)來(lái)吸引觀眾。這家快餐連鎖店將經(jīng)典的漢堡Whopper變成了一款牙膏，并配以幽默的廣告，成為了一個(gè)不錯(cuò)的愚人節(jié)促銷(xiāo)創(chuàng)意。
圖片來(lái)源：Burger King
May01:Workers Day
May04: Star Wars Day
May04: World Laughter Day
May05: Cinco De Mayo
May06: National Nurses Day
May06: National Teachers’ Day
May11: Eat What You Want Day
May11: Mother’s Day(US + Canada)
May 12: International Nurses Day
May16: International Day of Light
May16: Bike to Work Day
May16: Endangered Species Day
May18: International Museum Day
May 19: Plant Something Day
May20: World Bee Day
May20: National Rescue Dog Day
May25: National Wine Day
May28: National Burger Day
May29: National Biscuits Day
May31: World No Tobacco Day
案例:National Teachers’ Day
Thrive Market 通過(guò)贈(zèng)品表達(dá)了對(duì)老師的感謝。同時(shí)還提醒人們：全年為教師提供免費(fèi)會(huì)員資格。
圖片來(lái)源：Thrive Market
June 01: Global Day of Parents
June01: World Milk Day
June03: National Egg Day
June 3: World Bicycle Day
June04: National Cheese Day
June05: Global Running Day
June05: World Environment Day
June07: National Chocolate Ice Cream Day
June07: National Donut Day
June08: National Best Friends Day
June08: World Oceans Day
June12: World Day Against Child Labor
June14: Flag Day
June14: World Blood Donor Day
June15: Father’s Day
June17: National Mascot Day
June18: International Picnic Day
June19: Juneteenth
June20: Summer Solstice/First Day of Summer
June20: World Refugee Day
June21: International Yoga Day
June21: National Selfie Day
June21: World Music Day
June26: Day Against Drug Abuse
June27: National Sunglasses Day
June27: National Handshake Day
June29: National Camera Day
June 30: Social Media Day
案例：Father’s Day
父親節(jié)是通過(guò)勵(lì)志名言來(lái)觸動(dòng)粉絲心靈的絕佳方式，比如歌手Michael Bublé說(shuō)的：
“父親身份是最美好的事情。你無(wú)法在它發(fā)生之前解釋它；就像在別人從未游泳之前告訴他們水的感覺(jué)。”
圖片來(lái)源：Instagram
July 01: Canada Day
July 01: International Joke Day
July 3: International Plastic Bag Free Day
July 04: Independence Day (US)
July 06: International Kissing Day
July 06: National Fried Chicken Day
July07: World Chocolate Day
July09: National Sugar Cookie Day
July11: World Population Day
July14: National Mac and Cheese Day
July15: World Youth Skills Day
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July16: World Snake Day
July17: World Emoji Day
July 18: World Listening Day
July20: National Moon Day
July21: National Ice Cream Day
July24: National Tequila Day
July24: National Cousins Day
July25: National Intern Day
July28: Parents’ Day
July29: National Lasagna Day
July30: International Day of Friendship
July30: National Cheesecake Day
July31: National Avocado Day
案例：World Emoji Day
The Sleep Company通過(guò)展示購(gòu)買(mǎi)床墊前后的Emoji表情變化，直觀地傳達(dá)產(chǎn)品帶來(lái)的積極變化。
購(gòu)買(mǎi)前的表情顯得疲憊和不滿(mǎn)，而購(gòu)買(mǎi)后的表情則顯得愉快和滿(mǎn)足。雖然沒(méi)有直接的呼吁行動(dòng)（Call to Action），但通過(guò)展示購(gòu)買(mǎi)后的積極效果，間接鼓勵(lì)消費(fèi)者考慮購(gòu)買(mǎi)。
圖片來(lái)源：The Sleep Company
August 01: National Girlfriend Day
August02: International Beer Day
August03: National Sister’s Day
August03: National Friendship Day
August07: Purple Heart Day
August08: International Cat Day
August09: Book Lovers Day
August10: National Lazy Day
August15: National Relaxation Day
August16: National Tell a Joke Day
August17: National Non-Profit Day
August19: National Aviation Day
August19: World Photography Day
August20: National Radio Day
August21: World Senior Citizen’s Day
August22: National Tooth Fairy Day
August26: National Dog Day
August26: Women’s Equality Day
August30: National Beach Day
案例：National Lazy Day
你可以巧妙地將這個(gè)節(jié)日與自己的產(chǎn)品或服務(wù)結(jié)合起來(lái)來(lái)進(jìn)行推廣，特別是如果你的產(chǎn)品能夠幫助人們更輕松地完成工作，就像下圖DragDropr品牌在這里所做的那樣。
圖片來(lái)源：DragDropr
September 01: Labor Day
September 05: International Day of Charity
September 06: Read a Book Day
September07: National Beer Lover’s Day
September07: Grandparents’ Day
September10: Suicide Prevention Day
September11: Patriot Day
September15: First Day of Hispanic Heritage Month
September18: National Cheese Burger Day
September21: International Day of Peace
September22: Start of Fall/ First Day of Autumn
September25: National Daughters Day
September26: National Pancake Day
September27: World Tourism Day
September28: National Drink Beer Day
September28: National Sons Day
September29: World Heart Day
September30: International Podcast Day
案例：First Day of Autumn
秋天有很多值得期待的事情，品牌可以利用這一天讓您的追隨者對(duì)即將到來(lái)的季節(jié)感到興奮。
您可以創(chuàng)建與秋季相關(guān)的內(nèi)容，向這個(gè)美麗而溫馨的季節(jié)致敬。記得用暖色調(diào)裝飾您的帖子??，例如：
焦橙色
檸檬黃
深紅色
您可以社交媒體上分享#FirstDayOfFall的內(nèi)容。并吸引跟隨者互動(dòng)。以下這些不錯(cuò)的點(diǎn)子或許對(duì)你有用??
讓您的粉絲在評(píng)論區(qū)寫(xiě)下秋天的愿望
鼓勵(lì)他們分享#FirstDayOfFall有意義的相片(就像前幾天我們都在朋友圈分享秋天的第一杯奶茶一樣)
問(wèn)粉絲為什么喜歡秋天。這個(gè)簡(jiǎn)單的問(wèn)題可以讓您的更深入地了解他們的喜好
來(lái)自O(shè)PPO秋天的第一天，則是在一堆的樹(shù)葉下藏滿(mǎn)了該品牌的產(chǎn)品：手機(jī)，電子手表，耳機(jī)等，秋天的感覺(jué)十足。引導(dǎo)粉絲在樹(shù)葉下尋找藏著的寶藏，并說(shuō)出它們的名字，以此吸引粉絲互動(dòng)。
圖片來(lái)源：OPPO
October 01: International Coffee Day
October01: World Vegetarian Day
October02: International Day of Non-Violence
October03: National Boyfriend Day
October04: National Taco Day
October04: World Animal Day
October04: World Smile Day
October05: World Teachers’ Day
October06: National Coaches Day
October07: National Inner Beauty Day
October10: World Mental Health Day
October11: National Coming Out Day
October 13: Thanksgiving (Canada)
October14: Indigenous Peoples’ Day
October14: National Dessert Day
October16: World Food Day
October16: National Boss Day
October26: National Pumpkin Day
October 29: National Cat Day (US)
October30: National Candy Corn Day
October31: Halloween
案例：Halloween
為產(chǎn)品賦予萬(wàn)圣節(jié)的特色，能讓顧客以全新的視角看待你的商品。此時(shí)，他們正沉浸在萬(wàn)圣節(jié)的氛圍中，這種聯(lián)想會(huì)重新點(diǎn)燃他們對(duì)你產(chǎn)品的興趣。
也許你覺(jué)得奇怪，但看到下面這款萬(wàn)圣節(jié)靈感的星巴克飲品照片，我就忍不住想去附近的星巴克點(diǎn)一杯冰 frappe coffee（當(dāng)然，最好不要有僵尸手啦）。
圖片來(lái)源：Starbucks
November01: World Vegan Day
November03: National Sandwich Day
November03: Daylight Savings Time Ends
November10: Science Day for Peace and Development
November11: Veterans Day
November13: World Kindness Day
November14: National Pickle Day
November14: World Diabetes Day
November15: America Recycles Day
November16: National Fast Food Day
November19: International Men’s Day
November20: Trans Day of Remembrance
November21: World Television Day
November23: National Espresso Day
November27: Thanksgiving Day
November28: Black Friday
案例：Black Friday
案例：Thanksgiving
互動(dòng)猜謎游戲是一個(gè)有趣且引人入勝的感恩節(jié)社交媒體創(chuàng)意。
品牌可以設(shè)計(jì)文字謎題或圖像游戲，讓用戶(hù)尋找代表感恩理由的詞語(yǔ)或符號(hào)，比如家庭、健康或溫暖。
這種類(lèi)型的感恩節(jié)互動(dòng)帖子增添了趣味元素，使品牌成為他們節(jié)日享受的一部分。
圖片來(lái)源：21kschool
案例：Thanksgiving
還可以邀請(qǐng)粉絲分享他們珍貴的節(jié)日回憶。品牌可以引導(dǎo)用戶(hù)回想感恩節(jié)對(duì)他們的意義，無(wú)論是家庭傳統(tǒng)、最?lèi)?ài)的食譜，還是難忘的聚會(huì)。
這種方式可以營(yíng)造社區(qū)氛圍感，讓粉絲們能夠?yàn)g覽并回應(yīng)彼此的故事。通過(guò)激發(fā)個(gè)人互動(dòng)，品牌能夠加強(qiáng)與受眾的聯(lián)系，使他們的感恩節(jié)社交媒體帖子更加貼近人心和富有意義。
圖片來(lái)源：Starbucks
December01: Cyber Monday
December02: International Day for Abolition of Slavery
December03: Giving Tuesday
December04: National Cookie Day
December05: International Volunteer Day
December07: Pearl Harbor Remembrance
December15: Bill of Rights Day
December17: National Maple Syrup Day
December21: Start of Winter
December21: Look on the Bright Side Day
December22: National Short Person Day
December24: Christmas Eve
December25: Christmas Day
December 26 — Boxing Day
December31: New Year’s Eve
案例：Christmas Day
bathandbodyworks品牌通過(guò)“12天圣誕節(jié)”，采用每日更新的方式。每天揭曉一個(gè)新的驚喜，無(wú)論是限時(shí)折扣還是獨(dú)家產(chǎn)品發(fā)布。這一策略能夠持續(xù)吸引觀眾的關(guān)注，讓他們迫不及待想要發(fā)現(xiàn)接下來(lái)的內(nèi)容。
圖片來(lái)源：bathandbodyworks
個(gè)人簡(jiǎn)介
Hi 我是Kimi，一個(gè)力求只分享干貨的品牌推廣小主管一枚。
海外營(yíng)銷(xiāo)干貨每月更新。(所有分享都是下班后業(yè)余時(shí)間總結(jié)和發(fā)布)
（來(lái)源：外貿(mào)小巨熊）
以上內(nèi)容屬作者個(gè)人觀點(diǎn)，不代表雨果跨境立場(chǎng)！本文經(jīng)原作者授權(quán)轉(zhuǎn)載，轉(zhuǎn)載需經(jīng)原作者授權(quán)同意。?
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