圖片來源：圖蟲創(chuàng)意

“違反市場公平定價政策”是疫情期間導(dǎo)致亞馬遜店鋪被封的最多的原因。由于疫情期間物流成本、材料成本、人工成本等都大大增加，賣家也不得不太高售價，穩(wěn)定利潤，當然也有很多人在疫情期間，瘋抬物價（特別是生活用品和防護用品），從而達到暴利，這也導(dǎo)致最終因違反市場公平定價被封店鋪。

1.亞馬遜公告

亞馬遜針對防疫用品出現(xiàn)哄抬物價的情況發(fā)布公告，提醒賣家違反市場公平定價政策規(guī)定的不公平、過高和誤導(dǎo)性價格可能會導(dǎo)致賣家賬戶被暫停。

圖片來源：亞馬遜后臺

2.被判定不公平定價的常見原因

①產(chǎn)品的圖片或者描述中的參考價格，與實際銷售價格不符，存在誤導(dǎo)消費者的情況；

②對短期內(nèi)需求大幅上漲的產(chǎn)品，進行了大幅度提價；

③相同賣家的同一產(chǎn)品，在不同銷售平臺的價格存在差異；

④單個產(chǎn)品的價格與組合捆綁銷售的產(chǎn)品組合的價格之間存在明顯懸殊。

3.如何申訴店鋪-POA

a.認清錯誤、表達歉意

圖片來源：谷歌翻譯

首先先表達自己的歉意，承認錯誤，然后說明自己剛開始運營，很多規(guī)則都不太懂，然后告知亞馬遜你的處理方式，將違規(guī)產(chǎn)品全部下架不再銷售，最后表示所有購買我們產(chǎn)品的買家對我們的服務(wù)都很滿意，沒有出現(xiàn)差評反饋，希望亞馬遜再給我們一個機會。

b.采取的措施

圖片來源：谷歌翻譯

接下來我們要告知亞馬遜，為遵守針對亞馬遜提供的所有 ASIN 的商城公平定價政策而采取的措施具體有哪些。

c.后期采取的步驟

圖片來源：谷歌翻譯

正文第二部分要說明后期將定期采取哪些步驟，以確保不會重復(fù)類似的問題。表明我們的認知態(tài)度。

絕密！抬高價格申訴娜姐POA申訴原文模板

Dear Amazon,

As a seller who has been selling on Amazon only for a short time, we lack a correct understanding of Amazon's rules and don't seriously understand Amazon's sales and pricing rules. We offer our sincere apologies here, and will study hard to ensure that such a similar error will not happen again.As our overseas sales time is short, our team is short of professional talents, and for the lack of clear understanding of Amazon's Marketplace Fair Pricing Policy and related rules, we apologize for these. We have removed the several products identified by Amazon and will never make this mistake in the future.This is the first time our online store products settle on the Amazon U.S. website. We are also selling products in China. We have strict certifications for buyer services and product requirements. we hope that Amazon can consider our sincere will of continuing to be a member of the Amazon U.S. station sellers, we ask Amazon to restore our sales rights. we promise to sell only good goods. We guarantee that the masks that have been sold and issued are produced in regular factories and are genuine. If there will be a customer complains that the product is counterfeit, we will compensate the customer without reason.May the epidemic end soon. stay strong American, stay strong China.

The steps you have taken to comply with the Marketplace Fair Pricing Policy on all ASINs you offer

1. We have regulated the prices of those products and make them sold in a fair price.

In the past we had to admit that we didn't know much about the Marketplace Fair Pricing Policy and now we have studied this policy carefully by the link you provided us

(https://sellercentral.amazon.com/gp/help/G5TUVJKZHUVMN77V).

We have known pricing practices that harm customer trust include but are not limited to:

* Setting a reference price on a product or service that misleads customers;

* Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon; or Selling multiple units of a product for more per unit than that of a single unit of the same product.

* Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy.

We can guarantee that the above violations will never be involved for us.

需要完整版請私信娜姐哦~~

（來源：跨境小當家）

以上內(nèi)容屬作者個人觀點，不代表雨果跨境立場！本文經(jīng)原作者授權(quán)轉(zhuǎn)載，轉(zhuǎn)載需經(jīng)原作者授權(quán)同意。?