【編者按】：以下為阿里巴巴外貿圈上一位外貿老手分析的11個郵件模板，供大家參考。

①發了開發信后客戶沒回音，催！ 

Dear ***, 

Sorry to trouble you again! 

Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd. 

Thank you in advance! 

Best regards, 

Cindy 

先寫得委婉一點，把你上次寫給他的郵件放在下面。如果他還是沒回復，那就再重新發一遍，上面加上大寫的紅色或者粗體的“RE-SEND！！！”如果還是沒消息，就打電話吧~ 

②展會上遇到客戶寫的開發信 

Hi Alex, 

How are you doing? Glad to get your name card from HK fair. 

This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved! 

Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment. 

Hope to get good news from you! Thanks. 

Best regards, 

Sandy 

Sales assistant 

Sandy，我要說一點，你的情況和其他朋友又不一樣了。你在展會上拿到過客人的名片，而且客人曾經對某一款產品感興趣，那簡直是一個相當好的機會！只要你把握住了，成交可能性是很大的！這種情況下，你特別要標注出他在展會上選的東西，而且主動提供詳細資料和報價，這一點至關重要！ 

客人很忙的，他可能在香港展上去過很多同行那邊，問同一個產品，他會收到很多很多郵件，恐怕根本沒空回復或主動聯系你，所以你一定要主動出擊，提供完整的資料和好的價格，然后跟進，贏得他的信任！如果像你剛才那樣，問他是不是有興趣，有興趣你會給他詳細資料，客人會覺得很煩的，覺得你怎么需要推一下動一下，做業務要學會主動，客人一個眼色，你就要能完成三四個動作。客人問你價格，你連詳細參數尺寸包裝材料都一并提供了。 

客人問你說明書，你連設計稿和文字都完整無誤地給他參考。客人需要彩盒，你不止給了他圖片，還有準確尺寸的刀模圖，連別的客人的彩盒也一并給他做設計參考。你說，客人是不是會對你印象很好？ 

③寄樣品運費讓對方出（到付）的委婉郵件 

Hi ***, 

Thank you so much for your kind reply! 

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked! 

Please contact me if further questions. Thank you! 

Kind regards, 

C 

④客戶嫌價格高時，你的回復 

政策：讓他知道你的價格沒有報高，不是人家一說便宜點，你嗖一下給人家少了一半價格，而是改變產品規格，比如包裝由好的改次的，長度改短點，重量要少點，或者功率低點。 

Dear Kelvin, 

Thank you so much for your kind mail! 

Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc. 

Pls don't worry about the quality. Price is important, but quality counts for much more! 

Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved! 

All the luminosity and the body look the same! I think it's workable for both of us. Any comments? 

Best regards, 

C 

⑤發了PI后客戶沒回信，催！ 

Hi ***, 

Sorry to trouble you again! 

Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production! 

It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted! 

Thanks and best regards, 

*** 

⑥寄了樣品，并且感覺客戶應該是滿意的，但是他沒有回音，這時你可以發這個郵件： 

Dear ***, 

Sorry to trouble you again! 

Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation. 

If anything changed, pls keep me posted! Thank you! 

Best regards, 

*** 

或者簡單版 

Dear ***, 

What about the final decision about our samples? We need your comments to go ahead! 

Thank you! 

Kind regards, 

Renee 

*** Co. Ltd. 

Tel: *** 

Fax: *** 

Mail: *** 

Web: *** 

⑦客人死命砍價時回復的郵件

這時你不能一下子給人家底價，可以用采購數量來給他打個小折，這樣就算價格低了，數量上也補點進來。 

Dear sir, 

Pls find the re-checking the price as follows: 

1) Super grade, USD***, give you a special discount of 2% 

2) A grade, USD***, similar as super grade, but price much more competitive. 

Hope we can deal. Thank you! 

Rgds, 

*** 

⑧你客戶是中間商，他需要等其客戶回應之后才能再和你聯系，沒事時發個郵件讓中間商客戶別把你忘了。

Hi Johnny, 

Thank you for your prompt reply! 

Please keep me posted for further details. 

Kind regards, 

*** 

⑨客戶要來中國看你們廠了！激動時別忘記發郵件確認彼此聯系方式呀！ 

Hi ***, 

I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!! 

Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport! 

My cell phone is ***. Pls call me if any questions. Thank you! 

Kind regards, 

*** 

⑩客戶給你的價格太低做不了，給他可以選擇的方案。 

Dear kelvin, 

Thank you for your kind mail! But unfortunately, this price also unworkable for us. 

I sincerely hope to have business with you, pls realize our position. 2 suggestions as below: 

1) everything keep the same, EUR2.45/pc, C&F air Stockholm 

2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm 

Comments, please. Thank you! 

Rgds, 

C 

?客戶明確對你說他的訂單下給別人了，這時發封信感謝一下吧，生意不成交情在哈！ 

Hi ***, 

Thank you soooooo much for your kind mail! I appreciate! 

We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, pls keep me posted! It's my pleasure to be on service of you! 

By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you! 

Take care! Hope everything goes well! 

Thanks and best regards, 

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